Top 10 Best Affiliate Marketing Programs in Australia 2024!

The field of Australian affiliate programs has witnessed remarkable growth, as highlighted in IAB Australia’s 2023 Affiliate and Marketing Partnership report. The findings reveal a significant 60% of advertiser/agency respondents have 5 years or more personal experience in affiliate marketing. However, success in affiliate marketing in Australia requires strategic product selection made for your audience’s preferences. To guide you in this endeavour, we’ve curated a list of the top 10 Australian affiliate programs and networks. Whether you’re leveraging social media, email marketing, your website, or influencer status, these options offer lucrative opportunities to earn money online.

What is Affiliate Marketing

Affiliate marketing is a collaborative marketing approach where a third-party affiliate, such as a blogger, YouTuber, or influencer, promotes a business’s products or services to support its sales or marketing objectives. Businesses engage affiliates to achieve various goals, including:

1. Increasing sales
2. Driving more web traffic
3. Enhancing brand awareness
4. Connecting with the affiliate’s audience

For instance, a shoe company might collaborate with a fitness blogger to tap into the blogger’s fitness-focused audience, resulting in increased site visitors and sales. The appeal of affiliate marketing in Australia lies in its cost-effectiveness for businesses. Typically, businesses reward affiliates with commissions (a percentage of sales), free products and samples, exclusive rewards, networking opportunities, access to training or education.

While revenue-sharing is not a new concept, modern affiliate marketing Australia predominantly involves online digital promotion, where affiliates link to a business’s product or service and earn a percentage of sales or web traffic. According to a statistic, spending on affiliate marketing was estimated to reach around $9.3 billion. Now, let us dive into the details of the best affiliate marketing for beginners in Australia :

1. Amazon Associates AU

Amazon is Australia’s most frequented e-commerce platform, amassing over 75.6 million monthly visits. A survey conducted in 2021 revealed that 44% of Australians made purchases on Amazon in the preceding 12 months. Moreover, the extensive range of products, totalling 24.7 million as of January 2018, spans categories like electronics, home decor, and pantry items. Sales for Amazon Australia are projected to hit approximately 10 billion Australian dollars by 2026. Additionally, the affiliate program, Amazon Associates, offers varying commission rates, ranging from 1% on video game hardware to 12% on apparel and shoes, with periodic bounty events providing fixed commissions for specific actions. Additionally, Finally, Amazon affiliate marketing caters to separate programs for influencers on platforms such as Facebook, Instagram, TikTok, and YouTube, offering monthly commissions and 24-hour cookie windows for both Amazon Associates and the Amazon Influencer Program.

How it works:

• URL: Amazon Associates AU affiliate program
• Sign up to become an Amazon Associate.
• Suggest products to your audience using custom linking tools designed for diverse content creators, including large publishers, individual bloggers, and social media influencers.
• Commission rate: 1% – 12% per sale, plus bounty payments
• Cookie duration: 24 hours
• Payment methods: Bank transfer, check, Amazon gift certificate
• Products sold: Basically Everything

2. eBay Partner Network

eBay stands as Australia’s 2nd leading e-commerce platform, surpassing even the formidable Amazon. Almost two-thirds of Australians made at least one purchase from eBay in the 12 months leading to June 2023. Moreover, an online auction site for second-hand items, eBay has evolved into a comprehensive e-commerce marketplace with 1.9 billion live product listings, 80% of which are dedicated to new merchandise.

The affiliate program associated with eBay is officially named the eBay Partner Network. Moreover, it is similar to Amazon Associates, it offers variable commissions across product categories, ranging from 1% on real estate to 4% on fashion and motoring (refer to an up-to-date list here). The program features a 24-hour cookie window.

It’s important to note that certain eBay affiliate marketing products, such as those sold by charities or through special promotions, may yield little or no revenue, making them non-commissionable. eBay affiliate partners have access to a range of tools to boost traffic and sales, including regular promotional deals, detailed reporting, and category-specific creatives. Much like Amazon Associates, the eBay Partner Network enables you to earn commissions by driving traffic and sales to the eBay marketplace, with revenue increasing for each qualified sale.

How to get works:

• URL: eBay Partner Network affiliate program
• Select an affiliate model within the eBay Partner Network.
• Integrate eBay’s global inventory into your mobile, web, and/or social platforms.
• Generate income when users make purchases of eBay products through your platform.
• Commission rate: 1% – 4% per sale
• Cookie duration: 24 hours
• Payment methods: Electronic Funds Transfer, PayPal
• Products sold: New & used B2C products

3. Etsy

Etsy, a unique e-commerce marketplace featuring handmade and distinctive products spanning categories like clothing, home decor, jewellery, and personalised gifts, is utilised by approximately 7.5 million active sellers. Australia contributes to about 7% of all non-US Etsy merchants.

Diverging from eBay and Amazon, the Etsy affiliate marketing initiative provides a consistent 5% commission for any sales stemming from your affiliate link, accompanied by a generous 30-day cookie window. Additionally, as an affiliate partner with Etsy, you benefit from multilingual support in English, French, Italian, Spanish, and German. The Etsy affiliate program also delivers an array of tools and resources, including category-specific creatives and a regular newsletter for affiliate marketing Australia.

How it works:

• URL: Etsy AU affiliate program
• Commission rate: 5% per sale
• Cookie duration: 30 days
• Payment methods: Check, international wire, ACH
• Products sold: Unique creative goods

4. Fiverr

Fiverr stands out as a marketplace distinct from eBay, Amazon, and Etsy, focusing on digital products provided by a global community of freelancers. These freelancers cover a wide range of services, from graphic design and copywriting to web development and data science. With over four million active buyers, including notable names like Facebook, Google, and Netflix, Fiverr caters to various freelance needs. Additionally, their affiliate program offers two commission structures: Fiverr CPA, providing bounty payments ranging from US$15 to US$150 per sale, and Fiverr Hybrid, offering a fixed US$10 CPA and 10% recurring commissions for 12 months. Moreover, becoming a Fiverr Affiliate allows you to earn commissions for referring first-time buyers, and the program’s success is evident with over 300,000 registered affiliates.

In addition to its primary offerings, Fiverr provides three additional avenues for online income:

• Business offers a CPA of US$100 when the referred account reaches US$100 in spending, along with 10% recurring commissions for 12 months.
• Learn provides a fixed 30% commission for sales of online courses.
• Affiliate grants a 10% share of lifetime earnings from affiliates you bring in.
• Moreover, the Fiverr influencer program is exclusively for affiliates with 5,000+ followers, offering commissions up to 100% higher than standard Fiverr programs.

All Fiverr affiliate marketing initiatives come with 30-day cookie windows and pay commissions under US$1,000 through Payoneer or PayPal, with a US$100 payment threshold. Balances exceeding US$1,000 are paid via wire transfer.

How it works:

• URL: Fiverr affiliate program
• Enroll in the Fiverr Affiliates program through a simple, complimentary registration process.
• Select the commission structure that aligns with your preferences.
• Share your favourite Fiverr services, freelancers, and gigs with your audience. Customised tutorials and linking tools are available for various channels, including websites, Facebook, Instagram, and Twitter.
• Commission rate: US$15 – US$150 CPA, or US$10 CPA + 10% RevShare
• Cookie duration: 30 days
• Payment methods: PayPal, Payoneer, wire transfer
• Products sold: Digital services

5. Commission Factory

Commission Factory serves as an affiliate network catering to advertisers and publishers in Australia, New Zealand, Malaysia, and Singapore. Acquired by Awin in September 2020, it boasts over 600 brands spanning various sectors like retail, fashion, beauty, telecoms, and travel, with new advertisers frequently joining. Average commission rates are between 8% and 10%, varying by brand and industry. Affiliates, regardless of their platform (website, blog, mobile app, or Facebook fan page), receive weekly payouts via PayPal, bank transfer, check, or prepaid MasterCard in 150 currencies. With an extensive network of over 600 retailers, it provides diverse options for promoting brands and products. Affiliates have access to a variety of promotional tools, including text links, banners, coupon codes, data feeds, email templates, and pre-made videos.

How it works:

• URL: Commission Factory affiliate network
• Provide details about your traffic sources to obtain approval from the Commission Factory.
• Disclose your traffic sources to Commission Factory for approval.
• Various payment methods, including PayPal, bank transfer, check, and prepaid Mastercard.
• Explore brands: such as Catch, Tiger Brokers, WeightWatchers, Bathroom Warehouse, Mix & Match, and Lululemon.
• Start earning commissions for sales you generate.

6. Awin

Awin stands out as a prominent affiliate network, affiliated with the Axel Springer and United Internet groups, alongside Commission Factory and ShareASale. Boasting a colossal network of 16,500 brands spanning diverse industries like retail, travel, telecoms, and insurance, Awin attracts around 260 new affiliates daily. Its substantial commission payouts, totalling $55 million in the previous year, contribute to its popularity. Moreover, Awin has received Publishers’ Choice of Network at the Performance Marketing Awards 14 times in 16 years.

Influencers can benefit from unique commission models like “payment on influence”, offering fixed sums for partial involvement in a sale, eliminating the need for the last click. Additionally, Awin affiliate marketing provides affiliate partners with valuable resources, including a tool for the automatic conversion of regular website links into trackable affiliate links, along with dedicated local support from industry experts in fashion, telecoms, travel, and influencer marketing.

How it works:

• URL: Awin affiliate network
• Establish connections with the appropriate advertiser brands and initiate the sharing of links.
• Start earning commissions from sales.
• Payment methods: BACS, international wire transfer, ACH
• Featured brands include MyProtein, Look Fantastic, Nike, Booking.com, and Marks and Spencer.

7. Partnerize

Partnerize is an affiliate network collaborating with numerous global brands across various sectors, including retail, travel, and financial services. The platform also owns Pepperjam, an independent affiliate network featuring a portfolio of over 1,000 retail and direct-to-consumer brands. Established in 2010, Partnerize has facilitated $7 billion in sales over the past decade, annually disbursing $600 million in commissions to affiliate partners, accessible within 24 hours of client approval.

Partnerize accommodates a diverse range of affiliate partners, spanning traditional content and website-based affiliates to influencers, tech partners, and brands seeking collaborations. Moreover, with a dedicated partnerships team offering training, support, and growth insights, Partnerize simplifies the affiliate program discovery process through brand discovery tools, enabling affiliates to find relevant programs and apply swiftly. Additionally, the most recent industry review by the Australia Affiliate Marketing Working Group indicates a rise in advertiser investment in the channel, with 57% of advertisers and agencies boosting in the past year.

How it works:

• URL: Partnerize affiliate network
• Outlining What You Have to Offer
• Identifying Available Resources for Partnership
• Payment methods: ACH, bank transfer, PayPal, wire transfer
• Brands: Adore Beauty, Wotif, Koala, THE ICONIC, PETstock

8. CJ Affiliate

CJ Affiliate, collaborates with numerous top advertisers, boasting twice the number of IR500 brands compared to its closest competitor. CJ distributes over $1.8 billion in commissions annually to its affiliate partners, demonstrating substantial earning potential. The network engages with over a billion customers monthly, facilitating more than 14 billion meaningful interactions each year. The sign-up process for affiliates is straightforward, providing quick access to individual affiliate programs upon approval. CJ Affiliate marketing accommodates various publishers, including social media users, influencers, email marketers, bloggers, and vloggers. The network offers performance-boosting tools, such as a link converter for tracking purposes. With 600+ partner brands, CJ stands as one of the largest affiliate marketing Australia networks globally, claiming to host twice as many top 500 US Internet retailers (IR500 brands) as its nearest competitor, generating over $16 billion annually.

How it works:

• URL: CJ Affiliate network
• Sign up to become a CJ partner.
• Begin acquainting your audience with pertinent products and services.
• Get paid in over 150 currencies.
• Payment methods: Direct deposit, check, Payoneer
• Featured brands: GreenPan, Flippa, World Nomads, Sunglass Hut, RIMOWA.

9. Impact

Impact stands out as a major affiliate marketing platform, collaborating with over 2,500 advertisers spanning various niches, including beauty, fitness, travel, and retail. While primarily recognised as an affiliate network, Impact affiliate marketing also welcomes content creators and influencers, granting them the flexibility to negotiate terms and select preferred monetisation platforms. The e-commerce sector in the country expanded by almost nine percent, reaching a total of AUS47 billion. Leveraging advanced tracking technology, Impact enables affiliates to earn commissions beyond traditional sales, encompassing activities like driving travel bookings, app installations, or generating phone calls. As an increasing number of Australian consumers engage in “add to cart” shopping sprees, online spending has surged to AU$62.3 billion. The platform provides affiliate partners with personalised discounts, allowing them to earn commissions from all sales linked to their unique coupon codes, even if discovered on different websites.

How it works:

• URL: Impact Radius affiliate network
• Select your program or network
• Determine the destination URL
• Design your link
• Payment methods: PayPal, direct transfer, BACS
• Commission: ranging from 3% to 20% and more
• Featured Brands: Virgin Australia, Dell, Sephora, Levi’s, Lancome, Cover-More, Naked Wines, and Experience OZ.

10. Rakuten Advertising

Rakuten, a Japanese-owned technology conglomerate, operates an affiliate network specialising in direct-to-consumer, finance, retail, and travel affiliate programs. With over 150,000 active publishers, Rakuten’s network development team actively seeks potential brand and affiliate partnerships. Moreover, as renowned in the affiliate space, Rakuten affiliate marketing has received the mThink award for the top affiliate marketing network for 11 consecutive years, based on a survey involving over 25,000 advertisers, publishers, and agencies. Additionally, the affiliate network incorporates AI matchmaking to assist publishers in finding relevant affiliate programs, and its tech suite offers various smart features, including audience targeting based on preferences.

How it works:

• URL: Rakuten Advertising affiliate network
• Sign up for a free account.
• Connect your audience with well-known global brands.
• Get paid for monetising your digital content.
• Commission: 3% – 7% Per Sale
• Payment methods: PayPal, direct deposit, check
• Featured Brands: ASOS, boohoo, Crocs, Dyson, LEGO, Macy’s, and NewEgg.

How To Start Affiliate Marketing In Australia?

Embarking on the journey of affiliate marketing in Australia requires a strategic approach and an understanding of the local market dynamics. These are the steps one has to follow:

1. Find a niche
2. Choose an affiliate program
3. Choose a traffic source
4. Create content to build trust
5. Grow an audience
6. Respond and chat with your audience

Affiliate marketing for beginners in Australia may seem straightforward however, the reality is more intricate. Discovering a profitable niche with a pre-existing audience requires thorough research and time. Furthermore, choosing the right affiliate platforms for your online business adds another layer of complexity. Should you create an affiliate website, initiate an email newsletter, or pursue a role as a social media influencer? Due to space constraints, this article doesn’t delve into these details, but we recommend exploring our comprehensive guide on becoming an affiliate marketer. It covers topics such as niche selection, program research, and more.

So, Why Do You Need an SEO-Friendly Website?

Search engine optimisation (SEO) is essential to running a profitable affiliate website. You can increase your site’s visibility and attract more relevant traffic by optimising it for search engines. That can lead to higher conversion rates and more revenue for your company. 

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It would be best to prioritise keyword research, on-page optimisation, and link building to optimise your site for search engines and make a responsive web design. Enhancing your website’s position and attracting increased traffic to your affiliate promotions involves in-depth research, crafting top-notch content, and building a network of premium backlinks. It’s crucial to recognise that SEO is a continual endeavour demanding persistence and sustained commitment. Nevertheless, the advantages to your business can be substantial. This is where our Aus Asia Online experts come to help you build a website that is suitable for your business.

How SEO Services Can Help You?

Launching and expanding your SEO affiliate marketing site demands skill, strategy, and hard work. However, we’re here to support you with the best affiliate marketing tips, covering every aspect from goal-setting and keyword discovery to content creation and result tracking by taking and implementing SEO services. These are a few ways in which doing industry-specific SEO impacts your business: 

Choosing the Right Domain Name: Opt for a memorable, unique domain name, disregarding outdated advice on exact-match domains. Brandsnap.ai is a useful tool for generating suitable names.

Planning Website Structure for SEO: Before diving into content creation, plan a well-structured website to enhance both user experience and search engine visibility.

Optimising Internal Linking: Leverage internal links effectively to direct traffic, distribute search authority, and enhance user experience. Utilise tools like Link Whisper for automated assistance.

Conducting Keyword Research: Lay the foundation for quality content by conducting thorough keyword research. Focus on long-tail keywords with commercial intent for better rankings.

Creating High-Quality Content: Produce valuable, original content that meets Google’s standards by content marketing. Prioritise genuine reviews, avoid repetition and consider incorporating engaging visuals.

Building High-Quality Backlinks: Prioritise quality over quantity when earning backlinks. Develop linkable assets with unique, industry-relevant content to encourage organic sharing.

Constantly Updating Old Content: Proactively update published articles to ensure accuracy and relevance, especially regarding prices and promotions. Usually, people reword their content while updating. Doing so helps improve clarity in the long run. If you choose to reword this content as well, it stays fresh, and new perspectives can be added at any time while doing so. 

Optimising Affiliate Site for Mobile: Ensure a seamless mobile browsing experience by optimising site speed, user experience, and product displays.

Monitoring Analytics: Utilise essential metrics such as impressions, clicks, CTR, sales, and conversion rate to analyse and optimise your affiliate marketing performance. By integrating these strategies, you can effectively leverage e-commerce SEO for affiliate marketing success. Aus Asia Online can help reach the goal you wanna achieve for your business.

Conclusion

In conclusion, the dynamic growth observed in Australian affiliate programs underscores the expanding opportunities in the realm of digital marketing. As advertisers increasingly invest in affiliate marketing Australia, the potential for affiliates to thrive is evident. The top 10 affiliate programs and networks outlined above serve as valuable avenues for individuals looking to monetise their online presence. To further enhance your digital marketing strategies and maximise returns, contact Aus Asia Online, a leading digital marketing agency. 

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