Accounting & Finance Industry Case Study

Accounting & Finance Industry SEO Case Study

SMG Group is an established and reputable accounting firm based in Rooty Hill, Sydney. Their vision was to improve their online branding, visibility, social media presence and organic traffic.

In order for SMG Group to drive more clients, it’s important to create a rich online presence and build a reputable image to become known as an established and reliable accounting and financial advisory firm. This is when they turned to us to assist them in finding ways to gain more clients which we have been successfully doing

Client:
SMG Accounting Services Pty Ltd
Industry:
Accounting
Service Type:
SEO, SMM, Web Design & Development

The Result

The achievement of our works in numbers

New Users

223 % New Users increases in 6 months

Website Visit

286.30 % website visits in 6 months

Search Views

236 % search views increases in 6 months

Direct Searches

85 % Direct Searches increases in 6 months

Our Project Challenges

The challenges we faced while making the brand and grow organic traffic

1

The client had a negligible SEO growth

The client had a negligible SEO growth for which our team set a goal to reach more clients specifically targeting their local area.

2

Low online visibility

With so much online competition, our client was struggling to stand out from their competitors. This is when they turned to us for assistance with their online presence in their business location.

3

Low online traffic

Our client was already facing low online traffic and online visibility. To recover from this situation we were faced with an immensely challenging task to boost its business growth. It was not ranking well on the major search engines like Google, Yahoo or Bing for keywords related to their services.

Our Approach, Strategy & Execution

We worked closely with the client's team to understand their needs and challenges.

Understand Business Needs

Our team worked closely with SMG to understand their needs and challenges

Search Trends of The Keywords

We planned to focus on long-tail keywords for more localised organic searches.

Keyword Research

Our keyword strategy identified the narrowed-down, categorised keyword groups.

Understanding and Mapping

We addressed their service categories as a SWOT analysis and pinpointed

223% Increase in New Users in 6 Months

In the beginning, we comprehensively researched the competition in the accounting industry. We checked out what SMG’s competitors were up to, analysed what people were reading and talking about, and updated similar types of content to bring a flow of traffic to their website.

Next, we worked on On-Page and Off-page SEO to boost organic traffic. We implemented other strategies such as using eye-catching headlines and graphics, backlinking and social bookmarking.

The result? Organic Traffic Growth was at its peak and new users increased by 223% and SMG’s website Rank was much more improved with increased Visibility compared to 6 months earlier.

286.30% Increase in Website Visits In 6 Months

The result was evident in 6 months! We generated a maximum increase in website visits by 286.30% and phone calls by 260% in 6 months and an overall positive outcome which resulted in more client conversions.

236% Increase in Search Views, 85% Increase in Direct Searches in 6 Months

SMG’s main goal was to increase their brand awareness and develop a reputable image and this result can be seen where their business appeared much more in Google Search Views, Direct Searches and Discovery Searches within a 6 months time period

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Accounting & Finance GMB Search Overview

We Successfully Generated More ROI by

Keyword Ranking – We targeted keywords that relate to the nature of SMG’s accounting services. We also identified Geo-specific keywords to target specific locations that the services are provided in.

Visibility – Our site gained more visibility in search engines. Better visibility resulted in more clicks and eventually SMG began to receive more phone calls from potential clients looking for assistance with their accounting and taxation. As you can see, Visibility was significantly increased by 25% with an increase of 37% of Estimated Traffic.

Social Media Growth

We developed other marketing strategies for SMG using organic and paid strategies such as:

Photo Sharing on Google for more visibility.

Regular posting on Social media platforms with attractive content and graphics to drive traffic. In this way their page likes and social media growth on Facebook and Instagram increased over a span of 6 months. A very high social media growth of 554% was seen on Instagram and 584% on Facebook.

Our strategic marketing plan increased the number of Organic Clicks on any URL of our client’s website when it appeared in search results.
We also improved Impressions and the Average Ranking Position of the website URLs for queries.
We know how high the Cost-per-click (CPC) can be for any business these days but due to our excellent organic traffic generation, we could save SMG’s budget and cut down on their expenditure on Paid campaigns.