Aurora Community Care is an established and reputable registered NDIS Disability support service provider based in Lansvale, Sydney. They wanted to improve their online branding, visibility, social media presence and organic traffic.
In order for Aurora Community Care to gain more clients, it’s important to create a rich online
presence and build a reputable image to become known as an
established, organised and
responsible NDIS service provider. This is why they turned to us to assist them in finding ways to gain
more clients which we have been successfully doing for many others.
-
Client:
Aurora Community Care -
Industry:
NDIS Service Provider -
Service Type:
SEO, SMM
Website Visit
101.65 %increase in website visit in 6 Month
Search View
555.69 % search view increases in 6 months
Direct Search
190.80 % direct search increases in 6 months
Organic Traffic
157.32 % Increase in New Users last 6 months
Our Project Challenges
The challenges we faced while making the brand and grow organic traffic
1
Did not have any website
Aurora Community Care did not have any website which meant we had to work on the businesses online presence from scratch ranging from website development, building a social media presence to getting higher ranks on Google through SEO.
2
Maintain their growth
While working on their Digital Marketing, Aurora had changed their business’s location three times. This meant we had to work on new keywords for their three different addresses every time they moved locations. Despite this fact, we successfully managed to maintain their growth.
3
Negligible SEO growth
The client had negligible SEO growth for which our team set a goal for SEO growth to reach more NDIS participants specifically targeting their local area.
Our Approach, Strategy & Execution
A responsive website, laser-focused SEO for increasing the most profitable and relevant rankings
Understand business needs
We set realistic goals and worked towards the business’s growth direction.
Keyword research
Prioritised and listed keywords that would bring in the most organic traffic.
Creation of new website
Our developer team built a fast loading and device responsive website.
Map SEO opportunities
We worked for On-Page SEO and Off-page SEO to boost organic traffic.
101.65% Increase in Website Visits in 6 Months
In the beginning, we comprehensively
researched the competition in the NDIS industry. We checked out
what their competitors were up to, analysed what people were reading and talking about, and updated similar
types of content to bring traffic to their website.
Our web development team built a
fast loading and device responsive website ensuring that the pages
are as technically optimised as possible which included optimised image file sizes, page structure and
third-party plugin functionalities.
Next, we worked on On-Page and Off-page SEO to boost organic traffic. We implemented other strategies such
as using eye-catching
headlines and graphics, backlinking and social bookmarking.
The result? Organic Traffic Growth shot up by +552% and Aurora Community Care’s website Rank was much more improved with increased Visibility compared to 6 months earlier.
524.32% Increase in New Users in 1 Year
As you can see, previously during the period of June-July, 2020 the number of new users was only 74. But our digital marketing strategies worked in our favour and we achieved the most noticeable change where New Users increased to 462 from just 74.
555.69% Increase in Search Views, 190.80% increase in Direct Searches in 6 Months
Aurora Community Care’s main goal was to increase their brand awareness and develop a reputable image and this result can be seen where their business appeared much more in Google Search Views, Direct Searches and Discovery Searches within a 6 months time period:
157.32% Increase in New Users Last 6 Months
By increasing their marketing strategies, The Aurora Community Care was able to see an increase in new users and pageviews. A tremendous growth by 156.01% (3,986 vs 1,557) of New Users and 124.99% (5,366 vs 2,285) of sessions can be seen in 12 months! They also achieved the lowest bounce rate of all time during this period which is a great sign for growth!
We Successfully Generated More ROI by:
Keyword Ranking – We targeted keywords that relate to the nature of Aurora Community Care’s NDIS services. We also identified Geo-specific keywords to target specific locations that the services are provided in.
Visibility – Our site gained more visibility in search engines. Better visibility resulted in more clicks and eventually Aurora Community Care began to receive more phone calls from potential participants looking for NDIS assistance. As you can see, Visibility was significantly improved from its previous rate by 45.44%.
Social Media Growth
We developed other marketing strategies for Aurora Community Care using organic and paid strategies such as:
Photo Sharing on Google for more link building.
Regular posting on Social media platforms with attractive content and graphics to drive traffic. In this way their page likes and social media growth on Facebook and Instagram increased over a span of 6 months. The most visible change was seen on Instagram where growth on this platform was significantly increased by 4435% and 1292.86% on Facebook.
Our strategic marketing plan increased the number of Organic Clicks on any URL of our client’s website
when it appeared in search results.
We also improved Impressions and the Average Ranking Position of the website URLs for queries.
We know how high the Cost-per-click (CPC) can be for any business these days but due to our good
organic traffic, we could save our client’s budget and cut their expenditure on Paid campaigns.
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