Our client Metro Kebab is a fast food restaurant and cafe in Islington NSW. They did not have any website or online presence. They were affiliated with a third party delivery company which cut into a big proportion of their sales. It was high time they needed digital marketing for their fast food restaurant and cafe to boost their business.
- Metro Kebab is located in a very small suburb of Islington, so the marketing reach was very limited.
- Creating a website as they did not have any website or online presence so digital marketing was even harder without website traffic.
- Increasing Local brand awareness so that more people would visit the shop when coming to the Petrol Station on their journey.
- Low online presence on social media platforms.
- Since the location of the shop is in a small suburb, targeting the local customers would not be effective. So, our approach was to boost the business targeting the nearby and surrounding suburbs as well.
- During Covid, there was a huge demand for online delivery of food items. We took up this opportunity to engage as many customers as possible in this time through social media.
- Without website marketing was not fully effective, so we offered them the proposal of creating a website which would help in leading traffic.
- They agreed to our proposal and wanted our Aus Asia Online development team to make a website that would display their items. We developed a website according to their demand and our SEO team began working on On-Page SEO for keyword ranking.
- Their site was optimised and we emphasised on its loading speed to improve its performance. The Website Health Score increased to 98%.
- Metro Kebab had been taking services from a third party company for its online delivery of foods. This cost them a big part of their profit so now they wanted an Online Ordering system on the website. We implemented the system according to their requirements and our client was satisfied with the results of increase in visibility and Organic Keyword ranking -
- Next, they were in need of a promotional code option on their website for offers on their menu. Our development team also worked on this and developed a system where promo codes could be applied for specific customers, globally on all items on the menu or even on one single product.
- Our marketing team also looked after their social media platforms to engage more customers and their page growth was highly improved to +820% on Facebook, +2380% on Instagram and +2825% on Pinterest-
- In 6 months, our SEO saw amazing results with 100% growth in Organic traffic and backlinks.
- The effectiveness of our marketing strategies can be seen in our increase in calls, website visits along with Discovery Searches -