Nowadays every business requires social media marketing. Through social media marketing, you can identify how your brand is perceived or what your brand image is in the eyes of your targeted audience. We have everything that you need. We are the best in Social Media Marketing in Sydney.
What is Social Media Marketing & Social Media Optimisation
Social media marketing is a marketing strategy, which uses social media platforms to connect with the audience to build a brand and drive website traffic. This involves publishing pictures, content on your social media profiles, listening to and engaging followers. You can analyse your results, and run social media advertisements. Social media marketing is a powerful way for any kind of business to reach targeted customers.
At present some major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are lots of social media management tools. These tools can help businesses to get the most out of social media platforms. Buffer is a platform of social media management tools. This tool is very helpful to achieve success with social media marketing.
Social media is the best way to market business. But it is becoming difficult to put your brand on social media because of increasing competition and multiple changes in social media algorithms.
Without optimizing any brand image or social media profiles, it’s impossible to achieve the required results or even build a relevant community. Social media optimization is the process of using social media as a medium for generating publicity, increasing the awareness of a product, service, brand and scale your business’s online presence.
Benefits of Social Media Marketing for Business
- Social media marketing will make growing your brand awareness easy.
- Using social media and linking it to your website can increase your traffic tremendously.
- Promoting your products and services easily to the right people at the right time.
- It helps to build conversions.
- Create a brand identity and positive brand association.
- It improves communication and interaction with key audiences.
Why choose Aus Asia Online for Social Media Marketing?
At Aus Asia Online, we make your work easier. Our informative yet eye-catching social media presence for your business grabs the customer attention while giving them easy access to the necessary detail of your services. Our services do not end here. We organise all your social media platforms consistently according to business strategy.
Brand monitoring is the system of tracking different channels to identify where your business is mentioned. You can find out what customers think of your business. You can monitor:
- A number of mentions about your brand.
- The most influential people talking about it.
- The most popular websites where the discussion occurs.
- Trends change over time.
Setup & Custom Profile Design
We create social media profiles for your business varying from basic profile setup to detailed graphic design and continuous content promotion. This profile represents your company well with important details of what you have to offer. Our experienced design team creates social media profiles on platforms such as Facebook, Twitter, Pinterest, Linked In, YouTube for your branding.
Social Media Management
It is important that your followers have your brand on top of their mind and you need to consistently remind them of your offers, new product launches or positive customer reviews of your brand. Our team can post numerous times every week or day, smoothly balancing engagement with your target audience while not bombarding with promotions. Our posts can vary from original updates of your company to customers’ reviews or photos.
Social Media Strategy
Social media strategy is a brief of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know about your success or failure. To create a winning strategy is to establish your objectives and goals at first.
Which channels do we work with?
Facebook At present no other social media platform is so popular as Facebook for online marketing. Almost every internet user uses Facebook. When any advertisement runs on Facebook it gets more engagement than any other social media site. We use Facebook as a strong social media platform.
Instagram Instagram is getting more popular each day. More than 25 million companies worldwide are using Instagram for their business. More than 500 million users visit at least one business profile every day. Nowadays Instagram has become the new home for brands. Here engagement is high and followers are brand-loyal. It’s easy to achieve goals for a business using Instagram as a social media marketing platform.
Twitter Twitter is a powerful platform to increase a business online reach. A Twitter user follows at least five businesses on average. More than 80% of Twitter users have mentioned a brand in a Tweet. Twitter is not just a platform to grow customers, it's also a place to meet your targeted customers where they are.
Pinterest Your business has great opportunities with Pinterest. Pinterest is different from other social media platforms like Facebook, Twitter, Instagram. Pinterest can be used for increasing brand awareness, additional traffic to your website or blog converts browsers into buyers, free promotion generates more inbound links.
YouTube YouTube is a very common platform for advertising any business. YouTube is the second-largest search engine worldwide. So you can get a massive audience for your business. Most social media platforms require you to set up an account before you can view any content. But it’s not the same with YouTube. Anyone can view content without a YouTube account. So, YouTube has massive users.
Our Social Media Marketing Process
- Research and Planning
- Social Engagement
- Creating Content
- Engage with Your Audience
- Run Social Campaigns
- Analyze the Results