Our client The Altitude is a restaurant located at Lauderdale. Their business was struggling with low online traffic and online presence. This is when they turned to Aus Asia Online.
- The Restaurant was already facing low online traffic and online visibility. To recover from this situation we were faced with an immensely challenging task to boost its business growth.
- The Altitude did not have any website which meant we had to work on the business marketing almost from scratch, from website development to digital marketing.
- It was not ranking well on the major search engines like Google, Yahoo or Bing for keywords related to their services.
- Low online presence and engagement of the business.
- Due to change of ownership the business needed to be locally promoted.
- Due to Covid, the business was suffering from high restrictions from the Government.
- Developing business strategies that would work in their best interest.
- Maximise visibility and user experience.
- Increase visibility across all platforms(Google, facebook, instagram, pinterest, etc.)
- We spent a long time developing a marketing strategy to rebrand their business by creating SEO friendly websites. We started from scratch and came up with a practical idea to boost their business from an average position to the targeted goal.
- After the Software Development Life Cycle planning was ready, we immediately sat with our development team to constantly improve upon the website.
- After all the technical optimisation, the Website Health Score reached an outstanding result of 100%!
- Next, our specialist SEO team worked on keyword ranking and visibility. In about 5 months, the visibility escalated to 16.10% organically with a considerably high volume of traffic.
- The organic keyword reach improved drastically-
- With our right Digital Marketing strategy we successfully represented them as a brand across not just Lauderdale and Hobart, but also across the whole of Tasmania.
- Aus Asia Online ensured The Altitude had increased Website Visits, Direction Requests, Call and Photo views. The escalating high figures demonstrates the effectiveness of our marketing tactics where the Website Visits shot up to +816.99% in just 6 months Calls received increased by +2752%.
- The Altitude began to appear a lot more in Direct and Discovery Searches-
- We developed a plan to promote them step by step on social media. We focused on their each service individually, which included Accommodation, Bistro, Bottle/Bar Shop, Gaming Lounge, etc. Our strategy involved promoting their services keeping in mind other influencing factors, such as the season and time.
- We successfully increased visibility across all social media platforms (facebook, instagram, pinterest, etc.) with a growth of +319.38%.
- In order to increase reach, we ran Ad Campaigns on social media platforms.
- The visibility ranked at the top most position for The Altitude and beat all its competitors by the maximum visibility percentage of about 16%.