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SEO Case Study · Adventure Tourism
Growing Cape2Camp into a Trusted Adventure Tourism Brand
From a basic 3–4 page Wix site with little visibility, to 421+ monthly organic visitors, 247 ranking keywords and consistent bookings — in just six months.
See Our SEO PackagesResults Snapshot
+373%
Active users growth in 6 months
Monthly Traffic
↑ 89 → 421+
Ranking Keywords
↑ 49 → 247
Domain Rating
↑ 1 → 15
Background
Meet Cape2Camp — Hiking & Camping the WA Way
Cape2Camp is a Western Australian adventure tourism brand offering hiking and camping experiences. Focused on nature-based travel, the brand connects people with scenic trails, multi-day hikes, and immersive outdoor getaways.
When Cape2Camp first approached us, they were operating with a basic Wix website consisting of only 3–4 pages. The site lacked structure, mobile optimisation, and the SEO foundation needed to compete in the adventure tourism space.
We (Aus Asia Online) began with a focused SEO strategy using the existing website — optimising technical elements, starting keyword research and publishing early blog content. After two months, however, we identified limitations with the current platform, especially in scalability, performance and user experience.
We recommended a full website redesign to align with SEO best practices and modern design
standards. The client agreed — and within 4 weeks, we launched a new, fast-loading, SEO-optimised website.
With clear navigation, SEO-optimised content, and a visually engaging layout for hiking and camping enthusiasts, the new site gave us the solid foundation needed to push further SEO growth in the following months.
Project Snapshot
Client
Cape2Camp
Industry
Adventure Tourism (Hiking & Camping)
Location
Western Australia
Services
Web Design · SEO · Local SEO · Content
Duration
6 Months
The Challenge
Where Cape2Camp Stood Before SEO
A brand with stunning offerings but almost no way for travellers to discover them online.
Little to no online visibility on Google.
Most traffic came from social media or direct links.
Important keywords were dominated by competitors.
No blog or structured content strategy in place.
Low local search presence on Google for WA trails.
Our Approach
A 3-Phase SEO Strategy
Structured to lay technical foundations, build content authority, and earn off-page trust — in that order.
01
Phase 1
Foundation Setup
- Keyword research on high-intent & long-tail terms
- Technical SEO audit — site speed & mobile fixes
- SEO-friendly URL structure
- Schema markup for tours and locations
- Clean sitemap submitted to Google Search Console
02
Phase 2
Content & On-Page Optimisation
- Built core pages: Hikes, Camp Site, Trailblazers
- Wrote SEO-optimised blog content
- Internal linking between blogs, services & CTAs
- Optimised titles, meta descriptions & image alt-text
03
Phase 3
Authority Building & Local SEO
- Verified Google Business Profile & Bing Places
- Listings in Australian tourism directories
- Guest posts on travel blogs
- Collaborations with micro-influencers
- Press releases on eco-tourism events
The Results
The Impact, in Numbers
Six months. One strategy. Real, measurable growth across every channel that matters.
Monthly Organic Traffic
89
421+
↑ 373% growth
Ranking Keywords
49
247
↑ 404% growth
Bookings via Organic Search
Rare
3–5/mo
↑ Consistent monthly leads
Domain Rating (Semrush)
1
15
↑ 15× authority gain
Indexed Pages
5
37
↑ 640% content depth
Active Users (28-day)
421
/ 370 new
↑ 65.5% engagement time
From a basic Wix site to page-1 rankings for some of Western Australia's
most competitive hiking keywords — in just six months.
Result Highlight
Top 10 rankings · Travel blogger features · DR 1 → 15
Key Wins
Wins That Made Cape2Camp Stand Out
Beyond the numbers, here are the moments that solidified Cape2Camp as a trusted name in WA adventure tourism.
- Ranked on page 1 for “self-guided cape to cape walk”, “Hiking Margaret River” and “cape to cape campsites”
- Featured organically by two travel bloggers after outreach
- Established Cape2Camp as a trusted resource for beginner hikers and camping enthusiasts
- Grew indexed pages from 5 to 37 — building topical depth across hiking and camping content
- Domain Rating climbed from 1 to 15 in just six months
Lessons Learned
What Worked Best for an Adventure Brand
Insights we'll carry forward into every tourism & lifestyle SEO project we run.
LESSON 01
Consistency in Blogging Builds Authority
Publishing regularly helped build topical authority fast, signalling to Google that Cape2Camp is a credible voice in hiking and camping content.
LESSON 02
Local SEO Wins on Mobile
Local SEO helped Cape2Camp get found in nearby searches — especially via mobile — where adventure travellers plan trips on the go.
LESSON 03
Visual Content Amplifies SEO
Adventure tourism audiences respond to visual storytelling — pairing SEO with Instagram amplified reach and boosted organic results further.
Conclusion
From Hidden Trail to Trusted Brand
We helped Cape2Camp go from almost no online presence to a trusted adventure brand in just six months. With a new website and a clear SEO plan, Cape2Camp saw more keywords, higher rankings, and regular bookings from search. Smart SEO made a real difference — and grew the business fast.
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