Your customers don’t just Google anymore. They ask ChatGPT. They read the AI summary at the top of Google before they scroll. They let Gemini do the shortlisting. If your business isn’t showing up in those answers, you’re invisible to a growing slice of buyers who never make it to a normal list of blue links.
AI SEO fixes that. Our AI SEO services help your business rank in Google and get cited by the AI engines people now trust to do their research. One approach, three layers: traditional SEO, GEO, and AEO.
AI SEO is the practice of optimising your website so it ranks in traditional search and gets cited in AI-generated answers. It combines normal SEO with two newer disciplines, GEO and AEO, so engines like Google, ChatGPT and Gemini can both find your content and quote it back to the people asking questions.
Old-school SEO was about ranking a page. AI SEO is about being the source an AI picks when it writes the answer. Those are related, but they’re not the same job. A page can rank fifth on Google and still be the line ChatGPT quotes. Or it can sit at number one and get ignored by every AI engine because the content isn’t structured for extraction.
We work both angles at once.
Traditional SEO to rank in Google, GEO to get your content quoted by generative engines like ChatGPT and Gemini, and AEO to win direct-answer spots.
Together they make sure your business shows up whether someone searches the old way or asks an AI.
With traditional SEO, success looks like position one and a click. With AI SEO, success often means an AI engine reads your page, trusts it, and quotes it directly, sometimes with a link, sometimes by name. Here’s the practical difference, side by side.
You need all three. Skip the AI layers and you cede ground to competitors who didn’t. Skip traditional SEO and you lose the foundation the AI engines still lean on to decide who’s trustworthy.
GEO and AEO are the two halves of getting found in AI search. GEO (generative engine optimisation) makes your content easy for AI models to quote. AEO (answer engine optimisation) makes it easy for engines to lift a clean, direct answer for the user’s exact question.
GEO is about being a source. We structure your content so engines like ChatGPT and Perplexity can pull a clear, self-contained passage and attribute it to you. That means fact-rich writing, named sources, and claims that stand on their own without the rest of the page around them.
AEO is about owning the answer slot. We format your content so Google AI Overviews, featured snippets and voice assistants can grab a tidy 40-to-60-word response and show it first. Schema markup, question-led headings, and concise answers do the heavy lifting here.
Most agencies still only sell you the ranking. We build for all three because that’s where search actually lives now.
Google AI Overviews now appear on around one in five searches, based on Ahrefs’ 2025 analysis of 146 million keywords, and on far more for the research-style questions buyers actually ask. At the same time, 61% of consumers have used a generative AI tool like ChatGPT to help them shop, and most who do treat it as their main research tool (Semrush, 2025).
What that means for you is simple. If an AI engine doesn’t know your business exists, or can’t find a clean answer to quote, it recommends a competitor instead. The buyer never sees your name. You don’t even know you lost the deal. AI SEO protects you from that. It keeps your business in the conversation, whether the search starts on Google or inside a chatbot.
We don’t sell a single tactic. We build a full programme across the three layers, then track what’s working in both Google and the AI engines.
The foundation. Site health, page speed, internal linking, and clean on-page structure so engines can crawl and trust your site. Pairs with our traditional SEO services.
Content rewritten and structured to be quotable. Self-contained answer blocks, named sources, and fact-rich passages AI engines can lift and cite.
FAQ, Service and Organization schema plus question-led formatting so you win AI Overviews, snippets and voice answers.
We monitor where you’re cited across ChatGPT, Gemini, Perplexity and Google AI Overviews, not just your keyword rankings.
We strengthen the signals that tell AI engines your business is a credible source worth quoting.
You get one joined-up strategy, reported in plain English, with a clear view of what moved and why.
AI SEO breaks into three disciplines, and each has its own dedicated service. They work best together, but it helps to know what each one does.
Not sure which matters most for your business? We’ll work that out with you. Book a free strategy session and we’ll point you to the right starting place.
Our AI SEO services suit Australian businesses that already get some traffic but feel it slipping as AI answers eat into their clicks. If you sell something people research before they buy, professional services, health, trades, B2B, ecommerce, the buying journey now runs through AI. You want to be the name that comes up.
If you’re a brand-new site with no content at all, we’ll usually start with foundations first and layer the AI work on once there’s something for the engines to find. We’ll tell you straight which stage you’re at.
That matters, because AI SEO isn’t a brand-new skill bolted on. It’s everything good SEO always was, applied to a new set of engines. We understand the fundamentals and we’ve kept up with where search is going.
We’ll also tell you when AI SEO isn’t your biggest priority yet. If your site has deeper problems, we’d rather fix those first than sell you a service that won’t land.
They’re the ones whose content the engines can find, trust and quote. We can get you there. Book your free AI visibility strategy session. We’ll show you where you’re showing up, where you’re missing, and what we’d do about it.
Practical answers about ranking in ChatGPT, Perplexity, Google AI Overviews and Gemini — and how AI SEO works differently from traditional search engine optimisation.
Talk to our AI SEO teamGEO (generative engine optimisation) makes your content easy for AI models like ChatGPT and Perplexity to quote. AEO (answer engine optimisation) makes it easy for engines to lift a clean, direct answer for a specific question, winning AI Overviews, featured snippets and voice results.
AI SEO (sometimes called GEO or LLMO) is the work of getting your content cited and recommended inside answer engines — Google AI Overviews, ChatGPT Search, Perplexity, Gemini, Claude, Copilot. Traditional SEO targets blue-link rankings; AI SEO targets the synthesised answer at the top. They overlap heavily (technical health, structured content, authority signals) but the formats and citation behaviours differ enough that AI-specific work pays off.
It can — but the rules favour structured, factual, well-cited content with clear author expertise. We optimise content for direct quotation (clear headings, lists, tables, schema), make sure your brand entity is consistent across sources Wikipedia, Crunchbase, LinkedIn, your website), and build an "About" footprint so AI engines have something authoritative to cite.
We monitor brand mentions and citations across ChatGPT, Perplexity, Google AI Overviews and Gemini using purpose-built tools (Profound, Otterly, AthenaHQ, Peec AI), plus we track referral traffic from AI sources in GA4 (ChatGPT, Perplexity and Gemini all show as referrers now). The metric mix is brand mentions, citation share of voice, and AI referral traffic — different to keyword rankings.
They reduce click-through on informational queries — that is real. But commercial-intent queries still drive clicks, and AI Overviews actually surface qualified buyers further along the decision journey. The right response is to (a) capture cited share of voice inside AI Overviews and (b) double down on content that drives conversion, not just clicks.
Yes. AI engines parse structured data heavily to extract facts confidently. We deploy Organization, LocalBusiness, Product, FAQ, HowTo, Article, Author and Speakable schemas where relevant, and audit them in Search Console and Schema.org validator. Clean, complete schema is the cheapest AI SEO win available.
Very. AI engines are trained to favour content with demonstrable Experience, Expertise, Authoritativeness and Trust. Real author bios with credentials, citations to primary sources, original research, transparent business info, and consistent NAP across the web all matter. Generic AI-generated content with no expertise behind it gets ignored.
Yes — and you must. The technical foundations (speed, crawlability, schema, internal linking) serve both. Content strategy diverges slightly: AI engines reward comprehensive comparison content and "best for X" formats more than traditional search does. We build one strategy that ships against both ranking systems.
Yes. Original research, industry surveys, proprietary data, and "first to publish" reporting earn citations from both AI engines and traditional ranking pages. We help you scope and produce 1–2 cornerstone research pieces per year that become referenced assets — far higher ROI than churning out generic blog content.
Faster than traditional SEO for citation pickup (we typically see brand mentions appear in ChatGPT and Perplexity within 4–8 weeks of focused work), but slower for trusted authority (6–12 months to become a default citation for a topic). The compounding effect is real: once an AI engine starts citing you, it tends to keep citing you.
No — they complement. Google still drives more traffic than every AI engine combined, and Google AI Overviews are a hybrid of both worlds. The right strategy is "one foundation, two surfaces": shared technical and content investment, with format and distribution tweaks that target each surface.
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