Background
Harbour City Basketball is a youth coaching business with no prior digital presence. In just four months, we established their online footprint by building a comprehensive website and implementing a robust digital marketing strategy, including SEO and social media efforts.
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Client:
www.harbourcitybasketball.com.au -
Industry:
Sports Coaching -
Service Type:
Web Design | SEO | Social Media Marketing
Our Approach and Strategies
In building Harbour City Basketball’s digital presence from the ground up, our approach combined meticulous planning with targeted execution.
Comprehensive Website Development
We created a user-friendly, responsive website tailored to Harbour City Basketball’s youth coaching services. The site was designed to be visually appealing, with easy navigation and engaging content to effectively represent the brand and attract potential clients.
Targeted SEO Implementation
Our SEO strategy focused on enhancing search engine visibility. We researched and targeted 50 relevant keywords, optimising on-page content and acquiring high-quality backlinks. This approach led to significant improvements in keyword rankings and organic search traffic.
Strategic Social Media Management
We launched and managed social media profiles across Facebook, Instagram, TikTok and YouTube. Our content strategy aimed to build brand awareness, engage the community and drive interactions through regular posts and promotions.
Effective Lead Ads Campaign
To generate leads, we executed a lead ads campaign designed to capture interest and drive engagement. The campaign was successful in reaching a wide audience and generating direct inquiries from potential clients.
Our Project Challenges
The challenges we faced while making the brand and grow organic traffic
1
Establishing an Online Presence
Starting from scratch meant building an entire digital presence for a new business. This required creating a website and social media profiles from the ground up while ensuring a strong initial impact.
2
Building Brand Awareness
With no previous digital footprint, increasing brand visibility and recognition was a challenge. We needed to develop and implement strategies that would quickly capture the target audience’s attention.
3
Driving Traffic and Engagement
Generating traffic and engagement from a zero base required intensive efforts in SEO and social media marketing. We focused on creating compelling content and optimising the website to attract and retain visitors.
4
Generating Quality Leads
The lead ads campaign had to be carefully designed to attract high-quality leads. We faced the challenge of crafting effective ad copy and visuals to capture the interest of potential clients and encourage meaningful interactions.
45+ Keywords
Achieved a significant increase in keyword rankings, with 45 keywords reaching the top 10 positions within four months.
+423% Increased Organic Traffic
Increased total search impressions to 4.15K and page views to 986, reflecting improved website visibility and user engagement.
65+ Qualified Leads
Generated over 65 qualified leads through targeted lead ads campaigns, reflecting the effectiveness of our lead generation strategy.
Growing Social Media Presence
Notable growth in social media metrics, with increased followers, reach and engagement across all platforms.
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