Alaska Care is an established and reputed NDIS Service provider based in Melbourne, Victoria which provides full support to individuals with disabilities (NDIS Participants). Its primary mission is to develop an environment of excellence, inclusion, engagement and empowerment while providing the highest quality of services to individuals of varying disabilities. Alaska Care wanted us to improve their branding, Social media presence and organic traffic as well as increase online presence and visibility.
For Alaska Care to gain more online presence and acquire more clients, it was important to build a reputable image as a well-known, organised and established NDIS local service provider in Victoria. For such reasons, they turned to us to assist them in finding ways to reach out to more NDIS participants.
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Client
Alaska Care Care -
Industry
Disability Services -
Service Type
Web Design | SEO | SMM
Our Approach
We re-designed the Alaska Care website, enhanced their social media presence, and improved their SEO, resulting in significantly boosted Google rankings.
Setting up goals for business growth
We set realistic goals and worked towards the business’s growth direction.
Building a faster website
Our developer team built a fast loading and device responsive website.
Work on on-page SEO and off-page SEO
We worked for On-Page SEO and Off-page SEO to boost organic traffic.
Work on social Media for Visibility and Branding
SMM Strategy drives online growth through targeted strategies and engagement.
Our Project Challenges
The challenges we faced while making the brand and grow organic traffic
1
Didn’t have a website
Alaska Care initially didn’t have a website, so our web development team built one from scratch. We created a well-organised, attractive and informative site to enhance their online presence. By optimising the content for SEO, we ensured the website is fast-loading, reliable and offers an excellent user experience.
2
Maintaining and improving Online Presence
Alaska Care had difficulties in maintaining growth from the very beginning. Initially, they had a minimal online presence but after the start of the pandemic, it became absolutely necessary for Alaska Care to have a more vibrant digital marketing presence around the local area of Melbourne. We had to work on smart and relevant keywords as well as other relevant SEO techniques to improve and maintain gradual growth.
3
Negligible SEO Growth
Primarily, there were complications in finding information on this NDIS service on Google search since they had a lack of online presence. Alaska Care had minimal or negligible SEO growth on the search engine. Our team of SEO experts and content writers had to develop various SEO strategies for more conversion of NDIS participants around the local area of Melbourne.
164+ Keywords
164+ keywords ranked on Google within 7 months.
+385% Increased Organic Traffic
Organic traffic grew significantly in 7 months
+161% Phone Call
161% increase in phone calls, reflecting strong customer engagement
+365% Growth on Social Media
Significant engagement and reach on Facebook and Instagram
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