From zero online presence to 400+ leads — Japan Charter Tours
A new travel brand in Cairns came to us with no website, no rankings, and no enquiries. Six months later: 411 leads at $4.93 each, 190 ranking keywords, and traffic climbing every single month.
See Our SEO PackagesA new travel brand starting from a blank page
Japan Charter Tours runs private guided tours and charter transport for travellers exploring Japan. The business sits in Cairns, Queensland, and looks after Australian holidaymakers who want a planned trip without the hassle of sorting every detail themselves.
The brief was clear: build the foundation first, then turn on the enquiries.
No site, no rankings, no enquiries
A new business in travel faces a crowded market and a long climb. Japan Charter Tours started that climb from nothing, with every part of the digital setup still to build.
No website and no online presence at the start.
Zero keyword rankings on Google.
No organic traffic reaching the business.
No paid advertising running anywhere.
No social media accounts set up.
No content to attract or convert visitors.
A competitive niche with established operators.
A tight window before the booking season.
Build the platform, fill it, then drive demand
We worked in order. Get the website live, fill it with the right content, then bring in enquiries while the organic side gathered pace. Here is how the six months ran.
Website build
We designed and built the full website in two weeks. Fast pages, clear booking paths, and a clean structure that search engines could read easily.
Content and social setup
First week of December, we wrote the full content strategy and set up the social media accounts. Every page got a job to do and a keyword to target.
SEO foundations
On-page SEO, technical fixes, and tracking all went live. We connected Google Search Console and Google Analytics so every result could be measured from day one.
Meta lead ads
We launched the Japan Charter Tours lead campaign on Meta. Simple lead forms, sharp creative, and tight targeting brought enquiries in at a low cost.
Scale and refine
We widened the keyword coverage, added content, and tuned the ad spend month after month. Rankings rose, traffic grew, and leads kept landing.
What we built and ran across six months
Full website designed and built in two weeks
Content strategy written for the whole site
Social media accounts set up and branded
On-page and technical SEO across every page
Meta lead-generation campaign built and managed
Monthly content and keyword growth
Six months, measured at every step
Search visibility from a standing start
Six months of SEO took the site from invisible to a steady flow of search activity. Google Search Console recorded 21.4K impressions and 154 clicks across the period, at an average position of 24.6. Every one of those numbers started at zero in November.
Rankings grew from 3 keywords to 190
In December 2025 the site ranked for just 3 keywords, all sitting deep beyond page five. By May 2026 it ranked for 190. Most of that growth landed in the 21 to 50 band, the launchpad for page-one positions as the pages keep maturing.
| Ranking position | Dec 2025 | May 2026 | Change |
|---|---|---|---|
| Top 3 | 0 | 0 | 0 |
| 4 to 10 | 0 | 2 | +2 |
| 11 to 20 | 0 | 20 | +20 |
| 21 to 50 | 0 | 99 | +99 |
| 51 to 100 | 3 | 67 | +64 |
| AI Overviews | 0 | 2 | +2 |
| Total tracked keywords | 3 | 190 | +187 |
Website traffic climbed every single month
Traffic moved in one direction. From 0 visits in November 2025 to 344 in May 2026, the site gained ground every month with no dips along the way. That adds up to roughly 1,337 visits across the build period.
411 leads from Meta ads at $4.93 each
The Meta lead campaign did the heavy lifting on enquiries. From its launch in late February 2026 to the start of June, it brought in 411 leads at $4.93 each on a spend of about $2,026. The ads reached 39,060 people and earned a 4.66% click-through rate, well clear of the travel-category norm.
From a blank page to a working sales engine
Six months turned a blank slate into a business that gets found and gets enquiries. Japan Charter Tours went from no website and zero rankings to 190 ranked keywords, traffic that grew every month, and more than 400 leads from paid social.
The foundation is now set for year two. Rankings are climbing toward page one, the cost per lead sits at a fraction of the market rate, and every channel still has room to grow.
Let's build your sales engine too
Whether you're starting from a blank page like Japan Charter Tours or scaling an existing site, Aus Asia Online can build the website, the content, and the campaigns that turn searches and scrolls into real enquiries.
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