How to Choose the Best Domain Name for New Business?

Choosing the best domain name is one of the most important steps in establishing your online presence. It’s not just an address on the internet; it’s the first impression on potential customers. A great domain name can enhance your brand, improve search engine rankings, and make it easier for people to remember and share your site.

In this guide, we’ll cover essential tips for selecting a winning domain name. Ensure it reflects your brand identity, is succinct and easy to spell, and consider the right domain extension, like .com, .com.au or .org. With over 450 domain name extensions available, including .au for Australian sites, choosing wisely can help your site be easily discoverable in the ocean of online content. Let’s find the perfect domain that sets your business up for success!

What Makes a Good Domain Name?

Choosing the right domain name is a pivotal step in establishing your online identity. The best domain name not only reflects your brand but also helps you stand out in a crowded digital landscape. It should be memorable, easy to spell, and aligned with your business goals.
Here are some suggestions for selecting the perfect domain name:

Make it Concise, Memorable and Easy to Recall

If you have a brand name, the first step is to register it as your domain. A branded domain name makes it easier for people to find you online and connect your business to your website. When using your brand name as a web address, consider making a few adjustments for simplicity:

• Keep it under 15 characters to enhance memorability
• Avoid complex spellings that could confuse visitors
• Steer clear of unconventional spellings (like “4” instead of “for”)
• Prevent unintentional word merging (e.g., “Pet Supplies” becoming “petsupplies”)

For example, the Australian fashion brand Black Milk Clothing uses the domain name blackmilkclothing.com. This choice aligns with their brand while being short and easy to remember, avoiding awkward letter combinations. By following these tips, you can create a domain that effectively reflects your brand and is easily discoverable in the digital landscape.

Some brands get creative by adding a contextual phrase. For instance, the domain name iloveblackmilk.com sets a positive tone for shoppers and cleverly incorporates the brand name.

Ultimately, keep your domain name simple and branded, making it easy for customers to find you online! To check for availability, use a domain name search tool and perform a domain name check. Once you find a suitable option, you can proceed with domain name registration. If needed, a domain name generator can help you brainstorm ideas that fit your brand, ensuring you select a name that reflects your identity and is easily discoverable in the ocean of online content.

Avoid Using Hyphens and Numbers

When creating a domain name, it’s essential to make it easy to spell to minimise mistypes. Avoid using hyphens and numbers, as this can help reduce errors and enhance mobile-friendliness. Switching between keyboards on a phone can lead to typos and frustration for users.
Here are some things to avoid in your domain name:

• Combining numbers and words: e.g., xy00ldomain.com
• Using hyphens: e.g., cool-domain.com
• Abbreviations: e.g., mydomain4you.com
• Doubled letters: e.g., bestttopdomain.com

An exception is if your brand name includes a number, like a fitness brand called Fit4Life using fit4life.com, which remains consistent with its branding.

To choose the best domain name for your needs, use a domain name search tool to check availability. If you find a suitable option, you can easily register your domain name through various registrars. Consider using a domain name generator for inspiration, and if you’re looking to buy a domain name in Australia, ensure you perform a domain name lookup or domain name search in Australia to confirm it’s available before proceeding with your domain name registration.

Opt for a .com Extension when Possible

When choosing a domain extension, there’s often a debate about which one attracts more traffic. The .com extension is the most recognised and trusted, with about 68.95% of websites using it. Many smartphones even have a dedicated “.com” key, making it easier for visitors to type your domain.

However, there are valid reasons to consider other extensions. For instance, if the .org version of your desired domain is available for a reasonable price while the .com version is significantly more expensive, it might be a smart choice to go with the .org. This can save you money while still providing a credible online presence. By exploring various domain extensions, you can find an option that best suits your brand and budget.

To find the best option, use a domain name search tool to check domain name availability. If you find a suitable alternative, you can register your domain name easily through various registrars. Consider using a domain name generator for creative ideas, and if you’re looking to buy a domain name in Australia, ensure you use a service that allows you to register a domain name specific to Australia. Always perform a domain name lookup to confirm that your chosen name is free before you proceed! This ensures you secure a memorable and effective online presence.

Consider other Relevant Domain Endings

If your desired domain name isn’t available with the .com extension, don’t worry! There are plenty of other extensions, or top-level domains (TLDs), that can provide useful hints about your website’s content:

• .city: Great for local businesses, like .melbourne for a shop in Melbourne.
• .shop: Perfect for e-commerce websites looking for a clear online identity.
• .store: A solid choice for small business owners and online retailers.
• .trade: A good fit for wholesalers or B2B e-commerce sites.
• .co: A global alternative to .com, suitable for any business.
• .org: Ideal for nonprofits, helping you stand out as a charitable organisation.

For local targeting, consider country code TLDs like .com.au for Australia. Use a domain name search tool to check availability and register your domain name through a reliable registrar to ensure you secure the best option for your brand!

AUDA (Australian Domain Administration) manages the .au domain namespace in Australia, overseeing registration policies and promoting consumer protection and awareness.

Include Keywords for Better SEO

When selecting your domain name, try to include a main keyword that people use in search engines to find websites like yours. Having a keyword in your domain helps search engines understand what your site is about.

While incorporating a keyword is beneficial, you may need to get creative. Start with a couple of broad keywords that reflect your products, then add your brand name. For example, if you sell furniture, you could use “furniture” in your domain name. Here’s a simple formula:

[brand name] + [broad keyword] = [domain name]

• Cozy + furniture = cozyfurniture.com
• Elegant + tables = eleganttables.com or tablesbyelegant.com
• Urban + decor = urbandecor.com

Stick to one or two keywords; using more can seem spammy and deter visitors. A great example is Sunny Home Goods, which uses the domain name sunnyhomegoods.com. This choice clearly reflects both the brand and the product type, making it easy for customers to remember and find.

Before finalising your choice, don’t forget to conduct a domain name search to check domain name availability. Once you’ve found the right option, you can proceed to buy and register your domain name. If you’re in Australia, look into options to register a domain name in Australia as part of your registration process!

Use a Domain Name Generator for Ideas

If you’re feeling stuck picking a domain name, several handy tools can spark your creativity. Here are two great options:

1. Wordoid: This tool generates unique and catchy domain names based on your chosen keywords. You can set criteria like language, length, and quality, ensuring tailored suggestions.
2. Looka: More than just a domain name generator, Looka helps create a complete brand identity. Input your keywords, and it will provide name ideas along with logo designs and colour palettes.
   
3. Nameboy: A straightforward and user-friendly tool, Nameboy allows you to enter keywords and quickly generates a list of potential domain names. It also checks for availability, making it easy to find names ready for domain name registration.
4. IsItWP: This tool not only suggests domain names but also checks their availability. Enter your keywords, and IsItWP will provide creative options, helping you find the perfect name for your website.
5. Instant Domain Search: As the name suggests, this tool offers real-time domain name availability checks. Type in your desired name, and it instantly tells you if it’s available, along with alternative suggestions.

Using these tools can streamline your domain name search process, ensuring you find a unique and memorable name for your brand. Once you’ve found the right one, you can proceed to buy your domain name and register it for your online presence. If you’re in Australia, remember to check options to register a domain name in Australia as part of your registration process! This will help establish a strong online identity that resonates with your audience.

Research Your Chosen Name Thoroughly

Once you choose a domain name, it’s crucial to check if it’s already registered. You can use Shopify’s domain name search tool for quick availability checks or perform a WHOIS lookup for more detailed information.

Before committing to a domain, ensure that no other business is using a similar name. Here are three easy methods to confirm:

1. Run a Trademark Search: Visit USPTO.gov to search the trademark database and see if anyone has registered a similar name.
2. Check Social Media: Look for your chosen name on social media marketing platforms like Instagram, Facebook, and TikTok. This helps ensure consistent branding across social channels when you start marketing.
3. Do a Google Search: Type your desired name into Google to see if it’s associated with any existing brands or domains and can also check in Google Business Profiles. This helps prevent any confusion in the future. For example, if you search for a florist shop and want to name your business “Camellia Florist” then search like this,

Taking these steps will ensure that you secure a unique and memorable domain name for your business. Once you’ve verified availability, you can proceed to register your domain name and start building your online presence! If you’re in Australia, don’t forget to check the options to register a domain name in Australia as part of your registration process. This will help establish a strong identity for your brand in the digital landscape!

Choose a Name that Supports Future Expansion

When choosing a domain name, it’s essential to consider your business’s potential for growth. Opt for a name broad enough to accommodate future expansions or changes. For instance, a coffee shop might find a domain like “cityespresso.com” limiting if it later wants to offer teas or baked goods. A name like “citybrew.com” allows for a wider range of offerings down the line.

Take Urban Gardens Plants as an example; their domain reflects the overall brand instead of focusing on specific plants or products, providing the flexibility to diversify offerings in the future. This strategic approach ensures that your domain name supports your business as it evolves!

Before finalising your choice, conduct a domain name search to check domain name availability. Use tools for domain name lookup or a domain name generator for creative alternatives. If you’re in Australia, remember to explore options to register a domain name in Australia as part of your domain name registration process. This strategic approach will help ensure your domain name supports your business vision for the long term!

Ensure Privacy and Security Features are Available

When you buy a domain name, it’s essential to consider security features offered by most registrars, such as WHOIS privacy. This service protects your personal information by substituting your details with those of a proxy service, ensuring your data remains confidential.

Additionally, make sure the domain you choose includes SSL encryption. This secures the data exchanged between your website and visitors, which is vital for building trust with your audience.

Before finalising your choice, conduct a domain name search to check domain name availability. You can use tools for domain name lookup or a domain name generator for creative alternatives. If you’re in Australia, remember to look into options to register a domain name in Australia as part of your domain name registration process. Prioritising security will help you establish a credible online presence.

Check Renewal Options for Your Domain

When you decide to buy a domain name, be cautious of registrars that advertise low initial prices, as they often have higher renewal fees. Always review the terms regarding renewal costs and the renewal process before proceeding with your domain name registration.
Setting reminders for renewal dates is crucial to avoid accidentally losing your domain, which can be detrimental to your business. To simplify this, consider choosing registrars that offer auto-renewal options. This way, you won’t have to worry about missing a deadline and can maintain your domain without hassle.

If you’re looking for a new domain, start with a domain name search to check domain name availability. Use tools for domain name lookup and consider a domain name generator for creative alternatives. If you’re in Australia, ensure you explore options to register a domain name in Australia as well. Keeping these tips in mind will help you secure your online identity effectively!

Look for Existing Domains for Sale Online

When your ideal domain name is taken, consider exploring auction sites for pre-owned domains. These can offer added authority and SEO benefits due to their age. Start with a domain name search to find available options, and use domain name lookup to check their history for any potential issues.

Once you find a suitable domain, you can register the domain name through a reliable provider. If you’re in Australia, look for options like register a domain name in Australia. A pre-owned domain can be a smart investment, enhancing your brand’s online presence and providing a competitive edge!

Read more:  Updating ABN Numbers in Your Domain Info Online

How to Choose the best Domain Name for Your Blog?

Choosing a domain name for your blog follows many of the same steps as picking one for a business. However, if you’re starting from scratch, you have a better chance of finding a perfect match for your blog name and domain. With over 600 million blogs out there, it might feel daunting, but don’t worry! Here are some straightforward steps to help you find the right domain name:

1. Consider Domain Extensions: While .com is the most recognised and recommended extension, don’t hesitate to explore newer options if they fit your blog’s theme. However, sticking with common extensions like .net or .co can help your audience find you more easily.
2. Avoid Vague Names: Your domain should be clear and memorable, but also distinctive. Aim for something catchy and brandable that stands out from the crowd.
3. Ensure Uniqueness: Your blog’s domain name should reflect your brand while setting you apart from competitors. For instance, TechSavvy is a memorable name that clearly conveys its focus. A more generic name might not leave a lasting impression.
4. Incorporate Keywords: If you want an SEO advantage, consider adding relevant keywords to your domain name. Just be sure it remains short, original, and aligned with your brand identity. Using a domain name generator can help you brainstorm ideas that include these keywords.
5. Make It Easy to Type and Pronounce: Choose the best domain name that’s simple and straightforward. If it’s complicated, users may struggle to find you due to typos. Aim for clarity to keep traffic flowing smoothly.
6. Act Fast: With so many domains being registered every minute, don’t wait too long to claim your chosen name. Use a domain name check tool to verify domain name availability. Once you find the perfect one, register it quickly!

If you’re in Australia, you can also explore options to register a domain name through local registrars to ensure your blog is accessible to your target audience.

Domain names are valuable but affordable. As long as your idea isn’t trademarked or already in use, snag it before someone else does! And keep in mind that you can always rebrand down the line if necessary. If you’re unsure of your choice, you can perform a domain name lookup to see if there are similar options available.

Choosing the Right Domain: Is .com.au or .com Better for Australia?

When deciding between a .com.au and a .com domain for your Australian business, it really depends on who you’re targeting and where you see your business going.

1. Reaching Australian Customers: If most of your customers are in Australia, a .com.au is a great choice. It instantly tells people that you’re a local business, which can build trust with Aussie visitors.Example: If you’re running a plumbing service in Sydney, having something like bluewaveplumbing.com.au shows people you’re an Australian business, making them more likely to choose you.
2. Credibility: The .com.au domain comes with some extra credibility because you need to be an Australian business to get one. This reassures customers that you’re legit and local.
3. Going Global: If you’re thinking bigger and want to attract international customers, then a .com domain might be the way to go. It’s recognised globally and might suit businesses looking to expand.Example: If “BlueWave Plumbing” starts offering services outside Australia, bluewaveplumbing.com would make more sense for a wider reach.

In short, if you’re focused on Australia, go with .com.au. If you’re aiming for global customers, .com is probably a better bet.

For More read: com.au vs .au: What’s the Difference? And Which is the Best?

Get a Right Domain Name for Your Brand Today!

Designed to elevate your business. Contact us today for a quick quote!

Get a Quote

To Sum Up

Choosing a standout domain name is essential for building your online identity. A well-chosen domain reflects your brand and enhances memorability, fostering audience engagement.

Start by understanding what a domain name is and how it works as your website’s address. Conduct a thorough search for available options and use a domain name generator for creative ideas. If you’re targeting a specific market, like Australia, consider local domain registration to boost credibility.

Once you find a fitting option, act quickly to register it, whether buying outright or through a registrar. Focus on simplicity, relevance, and uniqueness to establish a strong online presence. Choose wisely, and watch your brand thrive!