The Best Digital Marketing Tools in 2023
Digital marketing is now the most important aspect for businesses right now. With the increase in online shopping, it is high time you work on developing your digital presence in the market.
Your business must be seen before your competitors. You have to appear in front of consumers at the right time and at the right place. You have to deliver your target audience a smooth and engaging user journey and answer the public with their common queries.
It can be very complicated but technology makes it easy. With the right digital marketing platforms in your tool kit, you’ll be able to reach more people with your ad campaigns, get deeper insights, detect broken links and grow your business to new heights.
In this blog, we will talk about some of the digital marketing tools that will help you develop and optimise digital marketing campaigns, help with link building and save your valuable time.
Here are some of the tools listed below
- Data Analytics Tools
- Social Media Marketing Tools
- SEO and Content Marketing Tools
- PPC Marketing Tools
- Video Editing Software
- Design Tools
- Email Marketing Tools
- Conversion Rate Optimisation Tools
- Workflow Automation Tools
- Project and Campaign Management Tools
- CRM/Communication Integration Tools
- Data Collection Tools
- Onboarding and Activation Tools
This is one of the most powerful free digital marketing tools present. This important tool lets you measure and optimise the performance of your marketing strategies with detailed analytics.
This tool allows you to see your web page traffic volumes, user behaviour, website content’s performance, any referral sources, site bounce rates, popular pages and blogs, and much more. Google Analytics is easy to use free tools that anyone can setup and monitor their website performance.
It can get challenging for digital marketers to track so many various tools and marketing channels. This is where Databox comes in handy..
You can plug in data from any tool in Databox and then use it to create dashboards that can be used from any device. When all of your data is in one marketing dashboard like Databox, it’s quicker and easier to create and share your reports, observe trends, and determine your customer’s behaviour across different marketing channels.
For doing paid search or page SEO, SEMrush is the most important tool. This search engine marketing tool contains built-in digital marketing tools created to help you track and increase search rankings and search volumes. All Keyword ideas, content ideas, competitive analysis are contained in one handy platform.
Another excellent feature is the SEMrush integration with Google Docs, which allows you to optimise content in the platform you use to make it.
Mixpanel is one of the best digital marketing tools for any business that wants to create better products.
You can track events on your website, app, or product with the help of Mixpanel’s self-serve platform of analytics. You can receive reports on the popular features, know who your most common users are, and figure out the behaviours that eventually lead to your customers sticking around to your brand.
If you want to understand how users really experience your site, Hotjar comes to help. This tool analyses the content your audiences are interested in and determines where they drop off with the help of heatmaps and scroll maps. It does not only limit to heat mapping, you can use this app to watch live recordings of user behaviour of your website, receive feedback along with suggestion boxes as well as launch surveys.
Google Search Console
If you are a site owner looking to show up in SERPs, you must need the Google Search Console. Search Console is full of tools and reports that help you measure how your site gets stacked up in search and troubleshoot and fix issues as well.
With the Google Search Console tool, you can also monitor which keywords bring organic traffic to your website, submit your website URLs to Google to get it crawled and determine how Google’s spiders view your page. Moreover, since it’s a tool from Google, the Search Console is completely a free version to use.
Adobe Premiere Pro
Adobe Premiere Pro is an incredible tool if you want to make professional looking videos to promote your business. This tool is very versatile to edit videos, ranging from editing a quick snippet for social media posts to making a detailed YouTube video you can do it all.
The best feature about Premiere Pro is that it integrates smoothly with the Creative Cloud. So you can use Photoshop After Effects and Audition to actually bring your ideas to life.
The Biteable tool is a quick and easy way to make short videos for your campaigns.
It is full of templates, footage, music and animations that can be connected together to create content and present your brand online.
Buzzsumo is a popular tool among all social media marketers. This tool lets you analyse the best performing content, discover what your customers are interested in, then apply these topics in your social media and SEO strategy.
It doesn’t matter if you’re a small business or a big one — every business has to jump between multiple social media platforms these days, from Facebook to Instagram and LinkedIn. The Buffer tool makes it easier by helping you to connect all of your social media accounts in one single place which saves time, gives structured data and develops your online presence across numerous social media platforms.
In just one platform you can analyse performance, make and plan ad campaigns, schedule posts across all social media platforms, respond to comments and more.
If you are looking to visualise your big data, then Tableau is the right choice for you. This business intelligence tool lets you consolidate and understand data, and use it to help in decision-making. You can connect any data source virtually using Tableau Prep and then start exploring any information with the help of Tableau’s desktop or mobile dashboard.
While you are using it, you can drag and drop to create your own interactive dashboards, map available data to particular cities and countries, as well as replace monotonous Powerpoint presentations with live stories that lets you bring your data to life.
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