Google Trends: Beginner’s Guide What is It and How to Use It?

As Australia’s online world grows with mobile traffic, 5G, and AI, it’s vital for businesses to understand new trends and searches. Google Trends is a great tool to see what people search for in real-time. With it, businesses can follow popular searches, spot new topics, and update their marketing plans.

This blog explains Google Trends, how it works, and how it can boost your SEO and business in 2025.

What is Google Trends?

Google Trends is a free tool that shows you what people are searching for on Google. It helps you understand how popular certain search terms are, and how often they are searched over time, in different places, and in various languages. The data is presented through easy-to-read graphs and charts, making it simple to spot trends and changes in search behaviours.

How Does Google Trends Work?

Google Trends does not provide the exact number of searches for a term. Instead, it shows relative search interest over time. Instead, it gives a relative popularity score from 0 to 100. A score of 100 means the term was searched the most during a specific time period. This helps you understand how the popularity of a keyword compares to other search terms.

For example, if there are 100,000 searches in Australia and “Standing Desk” gets 10,000 searches, Google Trends would show a relative score of 10 for that keyword.

What Can You Do with Google Trends?

• Keyword Research: Use Google Trends to find out which topics or keywords are being searched the most. This helps with SEO and planning your content.
• Content Strategy: By knowing what’s trending, you can create content around those topics to attract more visitors.
• Market Analysis: You can see which products or services are popular and change your business plan to match.
• Seasonal Trends: Google Trends shows how searches change during the year, helping you plan for holidays or big events.
• Competitive Analysis: You can compare how often people search for your brand and your competitors to see your position.

How to Use Google Trends for Effective Content and Marketing?

Google Trends is a great tool for understanding searches and trends. It helps content creators and marketers plan better. By studying search interests, you can improve your content, follow hot topics, and find new trends in areas or industries. Whether you want to explore Google Trends Australia, see top-searched products, or compare keywords, this guide shows you how to use it to boost your marketing in 2025.

Step-by-Step Guide to Using Google Trends

1. Search for Google Trends:
   To get started, simply type “Google Trends” into your search bar, or you can directly visit the website through this link.
2. Explore Search Bar:
   
   
   Once you’re on the Google Trends homepage, you’ll see an explore search bar. This is where you can enter the keyword or phrase you want to analyse. After entering your search term, click “Explore” to see the data and trends.
3. View Search Data & Insights:
   When you type your search, Google Trends shows the search volume for your keyword over time.
   The top bar lets you filter data by region, time, category, or search type (web, image, news, etc.). This helps you find the insights you need.
4. Compare Multiple Keywords:
   A key feature of Google Trends is comparing keywords. This helps marketers check search interest for two terms or see their brand searches versus competitors. Click “Compare” and add another keyword to use it.
5. Discover Related Topics & Queries:
   Google Trends shows Related Topics and Queries linked to your search. These help you find new keywords to use in your blogs or articles. They can also give fresh ideas to improve your content plan.
6. Filter by Region:
   Google Trends lets you filter results by region. You can check trends in Google Trends Australia or any country. You can also focus on a state or province.
   By choosing Australia, you can see search interest by state, like Queensland or New South Wales. For global searches, results show by country, which helps when growing your marketing worldwide.
7. Timeframe Selection:
   Google Trends allows you to filter results by different timeframes, from the past 7 days to the past several years.
   Google Trends Australia 2025 gives insights into trends for the year. It helps spot seasonal patterns and stay ahead of new trends.

How will Google Trends help with Keyword Research?

Keyword research is key to a good content and SEO strategy. Google Trends shows how popular search terms are, helping marketers pick the right keywords. Knowing what people search for lets you optimise content, reach more people, and stay ahead. Here’s a step-by-step guide on how to leverage Google Trends effectively for keyword research and improve your online visibility:

1. Identify Trending Topics

Exploring the “Trending Searches” section on Google Trends is a great starting point for anyone looking to understand current search behaviours and popular topics. This area displays real-time data on popular search terms and topics that people are searching for at the moment.

Watching these trends helps you find timely and relevant keywords in your field. With Google Trends Australia, you can see trends for your area, like products or topics linked to Australian events. These trends give ideas for blog posts, social media, and articles based on what people care about now.

2. Evaluate Seasonal Trends

Interest in some topics changes during the year, often due to holidays, seasons, or big events like Christmas or Easter. Google Trends shows how a keyword’s popularity changes over time.

Google Trends helps you predict when terms will get more popular. This lets you plan your content and campaigns better. If you have an online store, you can focus promotions on peak shopping times in Australia or worldwide.

3. Compare Keyword Performance

You can use Google Trends to compare keywords. This helps if you’re unsure which terms to use. Type keywords into the search bar and choose “Compare” to see how their popularity changes over time. It’s useful for picking between related terms or checking competitor keywords. This helps you spot popular keywords and make smart choices.

4. Discover Evergreen and Upcoming Trending Topics

Google Trends helps you find evergreen topics and new trends. Evergreen topics stay popular all year and bring steady search traffic. By using these, you can make content that stays useful. Google Trends Australia also shows new topics in your niche, helping you spot growing trends early and create timely content.

Google Trends and its filters for region and time give great insights for SEO. By learning to use it well, you can make better content choices using real-time data and trends. Whether you’re focusing on local searches in Australia or global content, Google Trends is a strong tool for improving your 2025 marketing.

So, How is Google Trends Data Calculated?

Google Trends is a key tool for studying search trends and how keywords perform over time. Its data is normalised, so you can fairly compare terms based on location, time, and volume. Whether you check Google Trends Australia or global data, it shows how popular keywords are. This helps creators, marketers, and businesses understand search patterns and make smart choices. Let’s see how Google Trends calculates its data to help you:

How Google Trends Data Works?

Google Trends uses a normalised formula to provide accurate comparisons of keyword popularity. Here’s how the process works:

1. Calculate:
   Google finds how popular a keyword is by dividing the total searches in a region by the searches for that keyword. This shows how well the keyword is doing compared to others in the same place and time.
2. Scale:
   After calculating the ratio, Google Trends scales the resulting number in a range from 0 to 100. This scaling system allows users to assess the relative popularity of search terms over time.
3. Interpret the Results:
   1. 100: Represents the peak popularity of the keyword during the selected time period.
   2. 50: Indicates that the keyword is half as popular as it was during its peak period.
   3. 0: Suggests that there wasn’t enough data to gauge the search interest for the keyword in the selected region or timeframe.

Google Trends uses this formula to show how a keyword’s popularity changes over time, not its total search count. This helps you track search trends, whether you’re looking at Google Trends products, searches, or Australia 2025.

How Up to Date is Google Trends?

Google Trends provides two distinct types of data:

• Real-time Data:
  Real-time data shows search interest from the past seven days, giving the latest trends. It helps you spot changes quickly in Google Trends 2025, whether you’re checking Australia or global trends.
• Non-real-time Data:
  Google Trends also gives old data going back to 2004. This non-real-time data shows trends up to 72 hours old, helping you study long-term changes. It’s useful for seeing how topics grow and planning marketing ideas.

How to Use Google Trends for Australian Searches?

Google Trends helps you see what Australians search for online. By using Google Trends Australia, you can find new topics, track seasonal changes, and pick good keywords for your content and marketing. Whether you’re checking searches, products, or Google Trends 2025, it gives insights to guide your business choices.

1. Identify Niche Markets with Google Trends

If you want to enter a new market or start a product in Australia, Google Trends Australia can help you find niche ideas. Use it to check keywords about your product or service and see how they have changed over time. Adjusting the timeframe, like “2004-present” or “Past 5 years,” lets you check if a niche is steady.

For example, if you are thinking about selling smart home devices in Australia, you can enter that term into Google Trends. If you see a steady upward trend in search volume over the years, it indicates that the market for smart home products is growing in the country. Conversely, if interest is low, it might suggest that the niche is still emerging or not yet well-established. This data will help you decide whether to proceed with your business idea or adjust your approach.

2. Discover Related Product Categories

After choosing a product category, Google Trends helps you find related items to add to your list. Search the main keyword, and you’ll get a list of related topics. For example, if you sell electric bikes, you might see ideas like “green transportation,” “sustainable vehicles,” or “electric scooters.” These tips can help you add products that fit what buyers want.

Using Google Trends products, you can find related terms to reach more people and grow your market share.

3. Choose the Right Keywords for Your Marketing Campaigns

Google Trends lets you compare how popular keywords are to pick the best ones for marketing. For example, if you sell organic skincare, you can search this term in Google Trends Australia and compare it to others like “natural skincare” or “vegan skincare.” This shows which keywords are growing and helps you focus your SEO and content.

Google Trends shows you where a topic is most popular. For example, interest in “organic skincare” might be highest in New South Wales or Queensland. This helps you adjust your marketing for those areas.

4. Plan Promotions Based on Seasonal Trends

Google Trends helps you spot times when demand rises. For example, if you sell outdoor furniture, it might show more searches in warmer months like spring and summer in Australia. By knowing these trends, you can plan deals and focus on times when people want outdoor items most.

If searches rise around Christmas or New Year, you can offer early deals or special discounts during these busy times. Google Trends Australia helps you plan campaigns to meet demand when it’s highest.

5. Keep Your Content Updated with Google Trends

Keeping your content fresh is key to good SEO. Google Trends Australia shows rising keywords to add to your content or inspire new posts. For example, if you’ve written about home improvement and “eco-friendly building materials” become popular, you can update your post with this trend.

Using timely keywords in your content keeps your site competitive in search rankings. Updating posts during busy times also helps you rank higher when interest grows again.

6. Monitor Emerging Trends and Keywords

Google Trends helps you stay ahead of new trends and keywords. By checking often, you can see changes in your interests and adjust your plans. Whether looking at Google Trends websites or product shifts, this tool keeps you informed and ready to act.

If searches for “digital detox” or “wellness apps” go up in Google Trends 2025, you can change your content or products to match. Knowing new trends helps you act fast and adjust before others do.

Google Trends for Content Marketing Success

Google Trends is a key tool for content marketing. It shows search habits, trending topics, and new trends. Using Google Trends Australia, you can make content that fits interests, boost SEO, and connect with local audiences. From writing timely posts to updating old content, here are three ways to use it to improve your marketing.

1. Create Content Based on Current Trends

Google Trends helps you find popular topics and events. By using it, you can spot trending keywords that your audience already cares about. Writing posts or articles on these topics keeps your content fresh, useful, and easy to share.

For instance, if Google Trends Australia 2025 shows an uptick in interest in “eco-friendly products” or “sustainable living,” you can quickly produce articles or videos addressing those subjects, driving engagement and increasing your brand’s visibility.

2. Refresh and Optimise Your Existing Content

You can use Google Trends to improve old content with trending keywords. Find popular search terms and add them to your blogs or product pages. This can boost your SEO, improve rankings, and get your content seen by more people.

If “sustainable fashion” is trending on Google Trends, update your content on eco-friendly clothes or tips. Adding this keyword makes your content easier to find and keeps it current and competitive.

3. Customise Content for Regional Audiences

Google Trends helps you see how searches differ in regions. You can check what people look for in different states or countries. This helps you make content that fits local needs and gets better engagement.

If Google Trends shows “outdoor adventures” trending in Western Australia during summer, make content about activities or places there. This improves your SEO and builds a stronger bond with local audiences.

People Also Ask These About Google Trends

Google Trends is a useful tool for businesses, marketers, and creators. It shows what people are searching for online. But many people still wonder how it works and what the data means. Questions often include how Google Trends ranks searches and how accurate it is. Here are the answers to some of the most common questions about this tool and what it can do:

1. How Much is 100 on Google Trends?
   A score of 100 on Google Trends means a keyword is at its highest search interest during a chosen time and place. It shows how popular it is, not the actual number of searches.
2. Who is the No. 1 Trending on Google?
   In December 2024, the most searched word in the world is YouTube. This shows how popular it is everywhere.
3. Is Google 100% Accurate?
   Google Trends shows search habits, but it’s not always 100% correct. Google says it shows patterns, not exact facts.
4. Is Google Trends Paid?
   Google Trends is free. You can use it to check search data without paying anything.
5. How Many Google Searches Are There Per Day?
   The number of Google searches conducted daily is staggering. Here’s a breakdown of searches on Google:
   1. Every Day: 8.55 billion searches
   2. Every Hour: 356.4 million searches
   3. Every Minute: 5.94 million searches
   4. Every Second: 99,000 searches

   The huge amount of search data is used in tools like Google Trends. It helps show what people are searching for at different times and places.

6. What Are the 5 Types of Trend?
   Trend analysis is a key concept in understanding search data, and Google Trends helps you analyse five major types of trends:
   1. Upward Trends: Keywords with steadily increasing interest over time.
   2. Downward Trends: Keywords that have shown a steady decline in interest.
   3. Horizontal Trends: Keywords that have consistent interest levels over time.
   4. Short-Term Trends: Keywords that experience a sudden surge in interest over a short period.
   5. Long-Term Trends: Keywords that exhibit a gradual increase or decrease in search volume over an extended period.

Final Thoughts

Using Google Trends 2025 for content marketing helps you stay ahead and create content people care about. You can make new content, improve old pages, or focus on certain regions. Google Trends gives useful ideas to connect with your audience, boost your SEO, and get more people to visit your website. Keep watching new trends and change your plans so your content matches what people are searching for.