Ask ChatGPT for the best accountant in Sydney, or a good local builder, or which software to pick. It won’t show you ten links. It’ll name a few brands and move on. Those few names get the lead. Everyone else doesn’t exist in that moment.
LLM optimisation is how your business becomes one of the names. We build the signals that lead ChatGPT, Claude, Perplexity and Gemini to recommend your brand when a buyer asks for an answer. Not a ranking. Not a snippet. A recommendation.
LLM optimisation is the practice of getting your brand mentioned and recommended inside AI assistants like ChatGPT, Claude and Perplexity. It builds the content, authority and entity signals that lead a model to name your business when someone asks it for a recommendation.
Search SEO gets you found on a results page. LLM optimisation gets you named in a conversation. The assistant has already done the filtering. By the time it answers, it’s picked a handful of brands to mention, and you’re either in that set or you’re not.
LLM optimisation widens your chances of being in it. It’s a core part of our AI SEO services, focused on the assistants people talk to directly.
Old-school SEO wins a position on a results page. LLM optimisation wins a spot inside the assistant’s shortlist. It’s a smaller set of names, but it’s the set buyers actually act on.
We work the signals that decide whether your brand is in that shortlist, or whether the assistant recommends someone else.
AI assistants name brands based on what they’ve learned and what they can find. Two things drive it: the signals baked into a model’s training, and the information it pulls in real time from the web. Strong, consistent presence across both makes your brand far more likely to be recommended.
Does this brand come up often and consistently across trusted sources? Models lean on signals that repeat. The more often your name appears in credible places, the more comfortable an assistant gets recommending you.
Is there clear, factual content that explains what you do? Models need something concrete to draw on. Plain, verifiable writing about your services, location and customers gives them safe ground to stand on.
Do other trusted sites and reviews back you up? Assistants treat third-party mentions as social proof. Strong reviews, directory listings and editorial mentions all push your brand into the “safe to recommend” column.
Answer all three well and you become an easy, safe brand for the model to name. That’s the work. Build the signals, earn the mentions, make your brand the obvious recommendation.
With SEO, you win when your page sits high in Google and people click. With LLM optimisation, you win when an AI assistant names your brand in its answer, often before the user ever visits a search engine.
You need both. SEO builds the public footprint LLMs learn from. LLM optimisation makes sure that footprint turns into recommendations.
LLM optimisation is a set of changes that make your brand a safe, obvious pick for an AI assistant. The work falls into four areas, run together as one programme.
We make your business name, services and location clear and consistent everywhere a model might learn about you, so the assistant has no doubt who you are or what you do.
We publish content that explains what you do in plain, verifiable terms, the kind of writing models lean on when they need a safe answer to give back.
We build presence on the sites and review platforms assistants treat as credible. The more reputable places your name appears, the more confident the model is to recommend you.
Assistants that search the live web need to find a clear answer about your brand fast. We make sure your site, listings and structured data are ready for that retrieval.
You get a brand footprint that reads clearly to both people and models. The result: more recommendations, more often.
61% of consumers have used a generative AI tool like ChatGPT to help them shop, and most who do treat it as their main research tool (Semrush, 2025). At the same time, Google AI Overviews now appear on around one in five searches (Ahrefs, 2025 analysis of 146 million keywords). More answers, fewer clicks, more weight on which brands get named.
If the assistants don’t know you, they recommend someone else and you never see the miss. LLM optimisation gets you into the recommendation. That’s where a growing share of buyers now decide.
We don’t sell a single fix. We build an LLM optimisation programme that runs alongside your wider SEO, then track where the assistants mention you.
We test what ChatGPT, Claude, Perplexity and Gemini say about your brand today, so we know exactly what we’re working with before we touch anything.
We make your business details clear and consistent across the web, so every signal a model learns from points to the same business doing the same thing.
We publish factual, trustworthy content that gives models something solid to draw on when they’re deciding whether your brand deserves a recommendation.
We build mentions and reviews on the platforms assistants trust, so when a model looks beyond your own site, it finds plenty of credible reasons to name you.
We monitor how often and how well the major assistants recommend you, then refine the programme based on what the data actually says, not what we hope it says.
Reported in plain English, with a clear view of what moved and why. No black-box dashboards, no jargon, no surprises at the end of the month.
LLM optimisation, GEO and AEO are three parts of one job: getting found in AI search. They overlap, but each targets a different outcome. Most brands need all three working together.
We run all three as one strategy. For the detail, see our GEO services and AEO services pages.
If buyers ask for recommendations before they commit, in professional services, health, trades, B2B or ecommerce, the assistant’s shortlist matters. You want your brand on it.
If your brand has a thin presence online, we’ll usually build that footprint first, then work on recommendations. We’ll tell you straight which stage you’re at.
That matters, because LLM optimisation isn’t a brand-new skill bolted on. It’s strong content, clear brand signals and real authority, applied to a new set of engines. We understand the fundamentals and we’ve kept pace with where search is going.
The questions we hear most often about LLM optimisation and getting recommended by AI assistants.
They’re the ones the assistants know, trust and name. We can get you there. Book your free LLM visibility check. We’ll show you what the assistants say about you now, where you’re missing, and what we’d do about it.
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