LinkedIn Ads that reach the people who sign off

A LinkedIn ads agency plans, builds and optimises paid campaigns in LinkedIn Campaign Manager. That covers Insight Tag and conversion tracking, audience targeting by job title, seniority, industry and company, Lead Gen Forms, ad creative and copy, budget management and ongoing testing — so your spend turns into qualified B2B leads rather than expensive impressions.

LinkedIn clicks are premium: expect roughly $8–$25 AUD per click depending on how senior and niche your audience is. LinkedIn also enforces a minimum daily budget of about US$10 per campaign. Most Australian B2B businesses start with $2,000–$5,000 a month in ad spend plus management. We will tell you honestly if your deal size does not justify those costs.

Per click, yes — often 5–10x more. Per qualified lead, often not. A Facebook click from a random consumer is cheap; a LinkedIn click from a CFO at a company you actually want is worth paying for. The right comparison is cost per sales-qualified lead and cost per closed deal, which is exactly what we track and report.

Impressions and clicks start within days, and Lead Gen Form campaigns can produce leads inside the first fortnight. But B2B sales cycles are long — expect four to eight weeks to establish a reliable cost per qualified lead, and a full quarter to judge pipeline impact fairly. Anyone promising a flood of B2B deals in week one is guessing.

The best professional targeting anywhere: job title, job function, seniority, industry, company name, company size, skills, groups and education. On top of that sit Matched Audiences — website retargeting via the Insight Tag, uploaded contact lists, and company lists for account-based marketing. We layer these carefully, because over-narrowing an audience is the fastest way to overpay.

Lead Gen Forms open inside LinkedIn and pre-fill with the member's verified profile data — name, work email, job title, company — so a busy decision-maker can enquire in two taps without visiting your website. They usually cut cost per lead significantly versus landing pages. We sync them to your CRM so leads are followed up while they're warm, because form leads go cold fast.

Thought Leader Ads let you promote posts published by real people — your founder, directors or subject-matter experts — instead of your company page. They typically earn much higher engagement than standard company ads because people trust people. They are one of the strongest formats on LinkedIn right now, and we build them into most strategies we run.

No. Ads reach your target audience regardless of your follower count. That said, decision-makers who click your ad will often look at your page and your founder's profile before enquiring, so we will give you a short checklist to make sure what they find supports the campaign rather than undermines it.

Not at all — they are for businesses whose clients are worth real money. A consultancy, law firm, SaaS or B2B service winning $10k+ engagements can see excellent returns on a modest budget. Where LinkedIn genuinely does not fit — low-priced consumer products, purely local trades — we will say so and point you to a better channel.

Yes — the same targeting that finds your clients also finds your candidates. We run employer-brand and job campaigns aimed at exactly the roles, industries and locations you are hiring from, which is especially effective for senior and hard-to-fill positions where job boards fall short.

Monthly written report in plain English: what we spent, what it returned, cost per lead and per qualified lead, what we changed and why, and next month's priorities. Where your CRM allows it we track through to opportunities and revenue — not just clicks and impressions. We do not send 40-page PDFs of vanity metrics.

Yes — always. We work inside your own LinkedIn Campaign Manager account with your billing details, and you keep full admin access from day one. Every audience, conversion, lead and dollar of historical data is yours. If we ever part ways, you simply remove our access and keep everything.