Be the brand ChatGPT recommends

An OpenAI ads agency positions your brand across ChatGPT's advertising and commerce surfaces — sponsored placements, ChatGPT Shopping and search answers — and handles the structured data, content and measurement behind them. That includes AI search optimisation (GEO) so ChatGPT also recommends and cites your business organically, plus proper tracking so you know what AI-referred traffic actually returns.

OpenAI has begun opening ChatGPT to advertising and shopping, starting with select formats and markets and expanding over time. Access and formats are changing quickly — part of our job is monitoring the rollout and securing placement as inventory opens in Australia. What is fully available today: ChatGPT Shopping visibility for products, and the organic AI visibility work that determines who ChatGPT recommends. We start there so you are first in line when paid placements reach your category.

Generative engine optimisation is the practice of making your business easy for AI models to understand, trust and recommend. It covers structured data (schema), crawlable content that answers real buyer questions, consistent business information, reviews, and authoritative third-party mentions. Where classic SEO competes for a ranking, GEO competes for the answer itself — being the brand ChatGPT names when someone asks what to buy or who to hire.

It draws on training data, live web search and structured signals: schema markup, product feeds, reviews, and how often credible sources mention your brand alongside your category. Businesses that are clearly described and consistently cited get recommended more often; businesses with thin, vague or contradictory information online rarely appear. Our AI visibility audit shows you exactly where you stand before we change anything.

ChatGPT builds its shopping results from structured product data — feeds, schema and merchant information from your store platform. We clean up your product data, attributes, pricing and availability so your products are eligible and well-represented, and prepare your store for in-chat purchase flows like Instant Checkout as they expand. Shopify and WooCommerce stores are usually the fastest to get ready.

Paid placement pricing is set by OpenAI and is still settling as the rollout expands, so we scope it engagement by engagement. The AI visibility and shopping-readiness work is priced like our other retainers, and for most businesses it starts at a comparable level to a solid SEO or Google Ads budget. We will always tell you honestly whether the spend makes sense for your margins before you commit.

Foundation work — schema, feeds, tracking — lands within the first month. Organic AI visibility typically starts shifting over one to three months as models re-crawl and re-weigh your presence, though some citation wins appear faster. Paid placements deliver traffic as soon as they are live in your category. We benchmark your ChatGPT recommendation share at the start so progress is measured, not guessed.

No — it is the next layer on top of them. Google still carries enormous high-intent volume, and the same content and authority work that wins AI answers strengthens your SEO. But a growing share of research now ends inside ChatGPT without a Google search ever happening, and being absent there hands those buyers to whoever ChatGPT names instead. Most clients run this alongside Google Ads under one strategy.

Usually, yes. AI-referred visits often hide inside direct or generic referral traffic in analytics. We set up proper tagging and segmentation so ChatGPT and other AI-assistant referrals are reported separately, then track the leads and sales they produce. Many businesses are surprised to find the channel already exists for them — just unmeasured.

Access to your website, analytics and (for ecommerce) your store platform, plus an hour with someone who knows your customers and margins. From there we run the AI visibility audit, benchmark who ChatGPT recommends in your market, and come back with a prioritised plan and honest numbers before you spend anything on media.

No. We work month-to-month with no lock-in, on this channel like every other. Early-stage channels evolve fast, and we would rather keep your business by staying ahead of the changes than by a clause in a contract. Everything we build — feeds, schema, content, tracking — lives in your accounts and stays yours.

OpenAI labels sponsored placements clearly, and the format only works when the ad genuinely fits the question being asked — which is why creative for this channel is written to help, not shout. The bigger brand-safety risk is the opposite one: ChatGPT describing your business inaccurately or recommending a competitor because your information online is thin. Fixing that is a core part of the engagement.