Make your brand impossible to scroll past

A TikTok ads agency plans, produces and manages your advertising on TikTok end to end: campaign strategy, native-style video and UGC creative, Spark Ads and creator partnerships, TikTok Shop and catalog setup, pixel and conversion tracking, and weekly optimisation. The goal is ads that feel like content to viewers and behave like measurable performance media for your business.

TikTok's self-serve minimums are low — roughly $50 per day at campaign level and $20 per day per ad group — but a realistic testing budget for most Australian businesses starts around $1,500–$3,000 per month in ad spend, plus creative and management. Attention on TikTok is generally cheaper than on Meta or Google, which is exactly why disciplined spend goes further here. We'll always tell you honestly what budget makes sense for your margins before you commit.

No. Creative production is part of the service — we script and produce native-style videos, product demos and UGC-format content for your campaigns, and can partner with creators whose audiences match yours. If you or your team are comfortable on camera it can add authenticity, but plenty of winning campaigns run entirely on produced and creator-made content.

Spark Ads let you run paid promotion behind real organic posts — your own or a creator's — instead of a standalone ad. The post keeps its likes, comments and shares, so your ad carries genuine social proof, and engagement earned during the campaign stays on the post afterwards. They routinely outperform standard in-feed ads for exactly that reason, and they're central to how we run creator partnerships.

That stereotype is years out of date. TikTok's fastest-growing segments are users over 30, and a large share of Australian users are working adults with real disposable income. Finance, home improvement, health, trades and even B2B content all have serious audiences on the platform now. Our audit shows you exactly how much of your market is there before you spend.

Yes. TikTok Shop lets users purchase without leaving the app — through shoppable videos, product showcases and live shopping — and it's now available to Australian sellers. Even without Shop, video shopping ads and catalog ads drive traffic straight to your product pages. We set up feeds, product data and checkout paths so the distance from scroll to sale is as short as possible.

On Meta, audience targeting does a lot of the work. On TikTok, the creative IS the targeting — the algorithm shows your video to more people when it earns attention, and buries it when it doesn't. That means success depends on native-feeling content and a steady supply of fresh creative, not just clever audience settings. It also means attention is cheaper, because you're competing on entertainment value rather than bid price alone.

Faster than on any other platform — a winning video can fatigue in two to four weeks as the algorithm exhausts its best audience. That's why creative refresh is built into our retainers: we produce multiple angles per campaign, watch the thumb-stop and conversion metrics weekly, and rotate new hooks in before performance slides rather than after.

Tracking and account foundations land in the first week or two. The learning phase typically takes one to two weeks of live spend while TikTok's algorithm finds your buyers, and most accounts have a clear read on winning creative and realistic cost per result within the first month. Scaling profitably usually happens over months two and three, once winners are proven.

Yes — often surprisingly well. TikTok supports location-based targeting, and local content (behind-the-scenes, before-and-after, real staff, real jobs) is exactly the kind of authentic material the platform rewards. Tradies, clinics, gyms, restaurants and professional services all win on TikTok when the creative feels human. If your area or industry genuinely isn't viable, we'll tell you.

Indirectly, yes. TikTok campaigns reliably lift branded searches on Google, direct visits and social followings — buyers see you in the feed, then look you up. We track those halo effects properly instead of letting them hide in analytics, and if you run Google Ads or SEO with us, the channels are reported side by side under one strategy.

No. We work month-to-month with no lock-in, on this channel like every other. Everything we build — your ad account, pixel, creative files and audiences — lives in your accounts and stays yours. We'd rather keep your business with results than with a clause in a contract.